You can have an auction get listed at a certain time if you want. So if you want it to end on a certain Friday at 7PM, have it start at Friday at 7pm the week before. I don't use ebay a lot though and could be wrong.
Auction lengths are for 1, 3, 5, 7, 10(extra fee) days. You can delay the start of the auction to make it end on a specified time(as mentioned above ) but eBay charges a fee to do that also.
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