Electronic Arts, Spielberg in Game Sequel
Electronic Arts is teaming up with Steven Spielberg to develop original video games, the game-publishing giant plans to announce later Friday.
Spielberg will collaborate with EA on the development of three titles under the deal. Although EA will own the intellectual property underlying the games, Spielberg will have the exclusive right to develop movies or television shows based on the titles.
In a statement, Mr. Spielberg said, "Having watched the game industry grow from a niche into a major creative force in entertainment, I have a great deal of respect for EA's understanding of the interactive format."
Neil Young, vice president and head of EA's Los Angeles studio, said Mr. Spielberg will help the publisher take advantage of the capabilities of the new technologies. "What we're trying to do is answer the question our company was founded on, which is, 'Can a computer game make you cry?' " Mr. Young said. "One of the ways we're going to get there is by partnering with great storytellers like Steven."
