EA games admits 3D is no winner

Grooveriding

Diamond Member
Dec 25, 2008
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http://guru3d.com/news.html#13883

'...EA boss John Riccitiello, who told GI.biz that the company had seen 'really high returns in [social gaming] and very poor returns focusing on 3D.' 'Frankly we have not seen a big uptake for 3D gaming,' said Riccitiello. 'We have not seen a big uptake in 3DTVs in the home, at least not yet. We are not here trying to drive a market. We are here to react to what consumers are looking for.'




3D gaming is continuing to look like a non-starter, and a big name publisher confirms it. Even looking through the forums here, an enthusiast site, you are hard pressed to find anyone who has bought a 3D gaming setup.

So what is the new thing in game graphics technology or is 'social gaming' it ? lol
 

Spikesoldier

Diamond Member
Oct 15, 2001
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you will get a much larger target market with social games.

pc gaming has historically been a niche market, with gaming systems typically running near $2000 or $3000. now, the cost of entry is around $300 or $400 for a modern pc capable of playing social games, albeit with low hardware requirements.

so a shitload of people who now have pc's in their homes want to play games, but its the farmville type social games that they love to play and have the patience for, not the latest 3d fps.
 

Idontcare

Elite Member
Oct 10, 1999
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Not really surprising - build a game that people can play even with integrated graphics or build a game that requires the end-user to have invested an additional $400 or so in their gaming rig? Gee I wonder which market has the higher TAM.

Saying 3D is a low-return market is like building games that are only playable on 2560x1600 resolution monitors and then reflecting after the fact that your other games which can be played on much more pedestrian and commonplace resolutions seem to be in higher demand.

I'm gonna go all Nostradamus on you and prognosticate that this same CEO will be coming back a year from now with the sudden realization that the returns on games that require eyefinity setups is lower than the returns on social games...
 

apoppin

Lifer
Mar 9, 2000
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EA is all about the bottom line - they have no vision whatsoever
- they are the most destructive force against PC gaming there is

Maybe it has something to do with their being sued for $1B
- hopefully they will lose

Saying 3D is a low-return market is like building games that are only playable on 2560x1600 resolution monitors and then reflecting after the fact that your other games which can be played on much more pedestrian and commonplace resolutions seem to be in higher demand.
Fortunately S3D works great with *older* games and can reopen your library. You don't need to buy any more EA games :p

And once you buy a 120Hz display - which has its own advantages for playing shooters - then the cost of entry for 3d Vision glasses is only about $80. About the same price that a single EA game will cost next year.
 
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Soundmanred

Lifer
Oct 26, 2006
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PC gaming has become a niche market. 3D gaming is a niche market within a niche market.
Is it cool? yes.
It that enough for widespread adoption? Not even close.
If they gave everyone 3D setups, we'd all jump on the bandwagon. When people choose whether or not to spend a chunk of change on a setup just to play 3D games on, the favor shifts dramatically.
Most people have computers, some of those people play games on them. Even fewer of those people spend more money to play the latest games. Even fewer still are the ones who will spend a bunch of money on a 3D setup. It's a small percentage of a small percentage, and the numbers don't surprise me at all.
It's not happening very soon, no matter what people say.
It bears the same problems as 3D movies - glasses and added cost, and adds the problem of it being setup for a single user.
It's a lose/lose for any company trying to make money (which companies are designed to do).
As much as I dislike EA, I can't blame them.
No companies motto should be "Push Toward The Future, Bankruptcy Be Damned!", that is foolishness.
As much as I love technology, the widespread (read:successful) adoption of 3D media is not in the cards in the near future.
 

happy medium

Lifer
Jun 8, 2003
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I'm gonna go all Nostradamus on you and prognosticate that this same CEO will be coming back a year from now with the sudden realization that the returns on games that require eyefinity setups is lower than the returns on social games...

How true.

It would be like making a game like BF3 only run on 6oo$ hardware over 40fps.
It might be a great game , but I bet it won't sell well.

3d TV's, triple monitor eyefinity setups, 3d vision are all just priced a little too high for the average gamer.
WHen the prices fall, things will be much different, just like any other consumer product.
 

Zanovar

Diamond Member
Jan 21, 2011
3,446
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http://guru3d.com/news.html#13883

'...EA boss John Riccitiello, who told GI.biz that the company had seen 'really high returns in [social gaming] and very poor returns focusing on 3D.' 'Frankly we have not seen a big uptake for 3D gaming,' said Riccitiello. 'We have not seen a big uptake in 3DTVs in the home, at least not yet. We are not here trying to drive a market. We are here to react to what consumers are looking for.'




3D gaming is continuing to look like a non-starter, and a big name publisher confirms it. Even looking through the forums here, an enthusiast site, you are hard pressed to find anyone who has bought a 3D gaming setup.

So what is the new thing in game graphics technology or is 'social gaming' it ? lol

my friends all love this,im not getting it though,maybe my bad eyes
 

Idontcare

Elite Member
Oct 10, 1999
21,110
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91
And once you buy a 120Hz display - which has its own advantages for playing shooters - then the cost of entry for 3d Vision glasses is only about $80. About the same price that a single EA game will cost next year.

My next LCD upgrade is going to be for a 3D setup. My brother just got himself setup with one, card+glasses+LCD for ~$600, and it is the bomb.
 

happy medium

Lifer
Jun 8, 2003
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480
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My next LCD upgrade is going to be for a 3D setup. My brother just got himself setup with one, card+glasses+LCD for ~$600, and it is the bomb.

I'm right behind you man. I still have yet to buy a LCD even. I sometimes game on the family LCD TV, but I just like the faster CRT speeds for my twitch gaming. MY first real LCD monitor will be a 120hz 3d display. I just been waiting a bit for the prices to come down on the better 25 inch+ models.
 

tviceman

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Mar 25, 2008
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3D won't truly take off until glasses-less 3D is prevalent. It will get there, it's just taking longer than what the moneymakers would like.
 

apoppin

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Mar 9, 2000
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My next LCD upgrade is going to be for a 3D setup. My brother just got himself setup with one, card+glasses+LCD for ~$600, and it is the bomb.
Well i really do appreciate my 120Hz display for shooters. The tearing is gone; there is no flicker at all in 2D games.

Nvidia sent me a 3D Vision setup for evaluation including 3 x 120Hz ASUS displays, two sets of 3D Vision wired glasses and a few new games. So i play in 3D Vision and 3D Vision Surround.

To be fair to ABT readers, i took a 4-month working "vacation" off from evaluating HW and i played through well over 80 of my old games - a few not on Nvidia's 550 game list of S3D compatible games - and i played 6 fairly new games from start through finish in S3D (more than i completed in the past 3 years of being e-i-c for ABT).

During the 4 months, i had 20 people over to evaluate it with me; including children (whose parents had to DRAG them away from my PC today. NO ONE was unimpressed although some had evaluated HD 3DTV and most of them had seen 3D movies (the oldest was 86).

i'm giving single-display 3D Vision a solid thumbs up. It is no gimmick; i expect AMD to push HD3D a lot harder next year. Now that you can get a 22" 120Hz LCD for $200 and a pair of wired 3D Vision glasses for $80, the cost of entry is LOW (considering that every PC gamer that likes shooters, should have a 120Hz display ANYWAY).

The masses can go an take a flying leap into Farmville for all i care. They are not gamers; they are bored and looking for the next big Social thing to blow away Facebook. 3D is already here for PC gamers. And the best thing about it - it takes ONE SECOND to switch from 2D to 3D within a game.

Choice is good.
:whiste:
 

Zanovar

Diamond Member
Jan 21, 2011
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I'm right behind you man. I still have yet to buy a LCD even. I sometimes game on the family LCD TV, but I just like the faster CRT speeds for my twitch gaming. MY first real LCD monitor will be a 120hz 3d display. I just been waiting a bit for the prices to come down on the better 25 inch+ models.

what screen are you currently using hm?think im ocd with monitors lol,currently using my sisters hazro 27".

i also notice the larger dot pitch,as i said ocd:p
 
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Zanovar

Diamond Member
Jan 21, 2011
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Well i really do appreciate my 120Hz display for shooters. The tearing is gone; there is no flicker at all in 2D games.

Nvidia sent me a 3D Vision setup for evaluation including 3 x 120Hz ASUS displays, two sets of 3D Vision wired glasses and a few new games. So i play in 3D Vision and 3D Vision Surround.

To be fair to ABT readers, i took a 4-month working "vacation" off from evaluating HW and i played through well over 80 of my old games - a few not on Nvidia's 550 game list of S3D compatible games - and i played 6 fairly new games from start through finish in S3D (more than i completed in the past 3 years of being e-i-c for ABT).

During the 4 months, i had 20 people over to evaluate it with me; including children (whose parents had to DRAG them away from my PC today. NO ONE was unimpressed although some had evaluated HD 3DTV and most of them had seen 3D movies (the oldest was 86).

i'm giving single-display 3D Vision a solid thumbs up. It is no gimmick; i expect AMD to push HD3D a lot harder next year. Now that you can get a 22" 120Hz LCD for $200 and a pair of wired 3D Vision glasses for $80, the cost of entry is LOW (considering that every PC gamer that likes shooters, should have a 120Hz display ANYWAY).

The masses can go an take a flying leap into Farmville for all i care. They are not gamers; they are bored and looking for the next big Social thing to blow away Facebook. 3D is already here for PC gamers. And the best thing about it - it takes ONE SECOND to switch from 2D to 3D within a game.

Choice is good.
:whiste:

3d a good thing then ap?
 

badb0y

Diamond Member
Feb 22, 2010
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I want to get a 120 Hz monitor, I will probably end up with a 3D Vision kit in the future to test it out.
 

apoppin

Lifer
Mar 9, 2000
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3d a good thing then ap?
imo yes

The argument for it:

First buy a 120Hz display to enjoy shooters without tearing or flickering
- just do it for yourself.

Then spend $80 and *try* it.
- it opens a new world for your old games.

Jericho SUCKED to high heaven - i set it aside many times; yet playing it in S3D actually held my interest and i'll probably finish it.

Now i cannot recommend 3D Vision Surround unless you are really into the Eyefinity thing - or have a lot of disposable cash. The games that look good - look spectacular. But you really need a super-fast PC with a GTX 590 as a minimum to power it.
:eek:
 

Nebor

Lifer
Jun 24, 2003
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I would have already gotten a 3d display if the only decent sized one out for Nvidia weren't a freakin' Acer. I thought Asus was coming out with a 27" 3d monitor. Where is it?

I had nearly hit the checkout button with the new 3d Samsung 27" before I realized it was AMD style 3d only.

I've got the money, I've got the desire, I just need the product.
 

apoppin

Lifer
Mar 9, 2000
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Well, it was announced at Cebit, so it has been about 6 months.
And Viewsonic (V3D245) has a new 24" 3D Vision ready display with the built in emitter and also has HDMI 1.4 inputs.
i think there will be a lot of choice pretty soon.
V3D245_front.jpg

V3D245_front-300x300.jpghttp:
 
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Aikouka

Lifer
Nov 27, 2001
30,383
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I would have already gotten a 3d display if the only decent sized one out for Nvidia weren't a freakin' Acer. I thought Asus was coming out with a 27" 3d monitor. Where is it?

I had nearly hit the checkout button with the new 3d Samsung 27" before I realized it was AMD style 3d only.

I've got the money, I've got the desire, I just need the product.

120Hz may be harder to do given it requires completely different panels (most panels are 75Hz maximum), but I don't see what's so hard about AMD's implementation given it's been used in TVs for years now.

I talked about it in the 3D thread, but I definitely think that one of the biggest detractors is how specific everything must be.

EDIT:

Apoppin here keeps making me want to try 3D even more. Too bad I'm lame and own an AMD card. :p
 

Nebor

Lifer
Jun 24, 2003
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Well, it was announced at Cebit, so it has been about 6 months.
And Viewsonic (V3D245) has a new 24" 3D Vision ready display with the built in emitter and also has HDMI 1.4 inputs.
i think there will be a lot of choice pretty soon.
V3D245_front.jpg

V3D245_front-300x300.jpghttp:

I really need 27" or bigger. I can't see myself going from a 28" down to a 24".