Originally posted by: erwos
Originally posted by: Train
thats a pretty narrowminded view. EA makes BILLIONS a year, 99.9% of the busineses out there make way less than that. What one small studio may be profiting could be a nice ROI for most people. Even if its not churning out the incredible margins that something like Guitar Hero is.
But, again: if you were given the choice between investing in the higher-margin EA and the lower-margin independent studio, you'd be a fool to invest in the latter.
Your still missing the point. Don't you think if we had the choice we'd all put our money in the company with the most ROI out there? Makes sense right? But in reality, people invest in millions of companies every year. Every company has a point where it cant accept more investment without dropping its return.
Besides EA isnt investing more in thier higher ROI studios, they are increasing thier OVERALL ROI by dropping the lower ROI studios (and at the same time cutting costs, again boosting ROI) The are acting like a company that is more interested in manipulating a stock price for the next year than they are the long term.
And more along the lines of investment 101 (since you seem to have failed at that too) You dont buy a company based on past performance, you buy it based on what you think future performance is going to be. If an EA studio buys itself out, and becomes employee owned, are you saying they are just going to kep humming along like nothing changed? Of course not, they are going to try and GROW, and increase that ROI.
People buy companies that post 1% dividends a year. (hell they even buy companies that post NEGATIVE dividends) Why? They could get a better return from a basic savings account (and insurance) They do this because they believe they can increase that 1% dividend. Sometimes they succeed, and those are some of the most successful people out there.