VirtualLarry
No Lifer
https://www.inc.com/magazine/201709/david-whitford/2017-inc5000-skillz.html?cid=nav50002017-2
That's not even the endgame. All that activity--every gesture, every pause, every touch--generates an astonishing amount of data, revealing precisely how we respond to tiny variations in color, sound, or movement. What bores us. What thrills us. What keeps us coming back. Given the depth to which Skillz mines data, each of us creates a unique digital fingerprint that Skillz can use to predict, creepily, our next gamer moves, and note anomalies. "We've been able to detect different members of the same household handing the device to each other," Paradise says. "No one's ever had this kind of data before. When you think about the long-term value of that, it's like being able to, for all gaming, describe what people like and why." There go the eyebrows again.