"Dude, You're Gettin' a Dell" campaign and advertising in McDonald's "I'm Lovin' It" Exec commits suicide

[HammerCurl]

Originally posted by: Geekbabe

Originally posted by: RagingBITCH
His wife's comments sure make it sound like she's glad he's gone...or something.

Many creative people are tormented by mental illness, this man might have suffered for years.

Damn, looks like I should've gone the creative career path...


back to accounting :brokenheart:

 

[JulesMaximus]

Originally posted by: Red Dawn

Originally posted by: moshquerade

Obituaries | Paul L. Tilley: 1967 - 2008
Top Chicago ad exec Paul Tilley, 40, dies apparently of suicide
DDB creative executive who oversaw marquee accounts such as Dell, McDonald's

February 26, 2008

As the top creative executive at advertising agency DDB's Chicago office, Paul L. Tilley oversaw commercials and campaigns for marquee clients such as Budweiser and McDonald's.

Mr. Tilley was named managing director of creative at DDB in September 2006, nine years after he joined the shop. Over those years, he led creative teams that came up with Dell's "Dude, You're Gettin' a Dell" campaign and advertising in McDonald's "I'm Lovin' It" effort.

Mr. Tilley, 40, died on Friday, Feb. 22. The Wilmette resident apparently jumped from an upper floor of the Fairmont Chicago Hotel Friday, and his death was ruled a suicide by the Cook County medical examiner's office.

"Life is complicated, and Paul was a complicated man," said Mr. Tilley's wife, Cristina.

Mr. Tilley grew up in Austin, Texas.

At Northwestern University, Mr. Tilley studied journalism and played bass guitar in a band called Scuttlebutt. Upon graduation, he worked in the marketing department at LaSalle Bank writing brochures and speeches.

"I think he always wanted to be in advertising," his wife said. "He loved words, and he loved wordplay. The thing he loved about advertising was that it involved words in the service of an idea."

A copywriting job followed at Tassani Communications. Mr. Tilley's print work for American Express gained notice and he moved on to J. Walter Thompson, working as a creative director. Over the years, he won a slew of industry awards for his work.

"Paul was a mentor to many, a friend to all," said Rick Carpenter, DDB Chicago's chief executive officer, in a statement. "His ability to lead, inspire, and yes, entertain will be so greatly missed."

Mr. Tilley is also survived by two daughters, Caroline and Margaret; his mother, Diana Stallings Tilley; and a sister, Elizabeth Smith.

http://www.chicagotribune.com/...6feb26,1,2832015.story

Probably needed some Anti depressants.:shocked:

No kidding...:shocked:

 

[Kev]

Dude, you're dead!

 

[PHiuR]

Originally posted by: fuzzybabybunny

Originally posted by: pulse8

Originally posted by: ahurtt

Originally posted by: moshquerade

Originally posted by: Modeps
Sad that he's dead, but he clearly had no talent.

sure, kick a man when he's down... oh wait....

he definitely had talent and success. who doesn't know those buzz phrases?

So I guess you probably think William Hung has talent too then by your definition. . .(he was the horrible singing spastic Asian guy from American Idol tryouts who went on to make some truly horrible novelty CD recordings).

Success maybe. . .talent, no. But that kind of success is the kind I think I can live without. I'd rather be noted for how good I am at something, not how laughably bad I am at it.

You obviously have no idea what the goal of advertising is.

It is to get people to buy a firm's products, among other things.

At least for me, "I'm Lovin' It" and "Dude, you got a Dell" were real failures. Every time I hear the I'm Lovin' It thing I have a strong desire to eat anywhere BUT McDonald's. The Dell thing back in the day *shakes head* They're just too flippin' stupid.

That's just you...

Everytime someone says "I'm Loving it", I think about Mcdonalds because of their commercials. Even if I don't want to eat, I still think about Mcdonalds with that line. So therefore simply by engraving that into my head it will come back to me to know about Mcdonalds.

Just like when I see yellow and red, I think of Mcdonalds.

 

[KeithTalent]

Dude, you're going to hell!

KT

 

[jjones]

Originally posted by: BoomerD
Did he jump off the building, or was he thrown off of it?

I think the building moved out from under him.

 

[ahurtt]

Originally posted by: PHiuR

Originally posted by: fuzzybabybunny

Originally posted by: pulse8

Originally posted by: ahurtt

Originally posted by: moshquerade

Originally posted by: Modeps
Sad that he's dead, but he clearly had no talent.

sure, kick a man when he's down... oh wait....

he definitely had talent and success. who doesn't know those buzz phrases?

So I guess you probably think William Hung has talent too then by your definition. . .(he was the horrible singing spastic Asian guy from American Idol tryouts who went on to make some truly horrible novelty CD recordings).

Success maybe. . .talent, no. But that kind of success is the kind I think I can live without. I'd rather be noted for how good I am at something, not how laughably bad I am at it.

You obviously have no idea what the goal of advertising is.

It is to get people to buy a firm's products, among other things.

At least for me, "I'm Lovin' It" and "Dude, you got a Dell" were real failures. Every time I hear the I'm Lovin' It thing I have a strong desire to eat anywhere BUT McDonald's. The Dell thing back in the day *shakes head* They're just too flippin' stupid.

That's just you...

Everytime someone says "I'm Loving it", I think about Mcdonalds because of their commercials. Even if I don't want to eat, I still think about Mcdonalds with that line. So therefore simply by engraving that into my head it will come back to me to know about Mcdonalds.

Just like when I see yellow and red, I think of Mcdonalds.

That's just because you saw the McDonald's commercial or ads and heard or read the phrase "I'm lovin' it" in association with McDonald's so many times. . .it's by repetition that you came to learn that association. Not because it was a "good" ad. If the phrase "horse poop on a waterlogged stick" had been associated with McDonald's enough times in your mind, then you'd be thinking of McDonald's every time somebody mentioned horse poop on a waterlogged stick. (I know I think of McDonald's whenever somebody mentions horse poop but that's just me. . .)

There was absolutely nothing genius or particularly creative about "I'm lovin' it."

 

[Perknose]

Originally posted by: moshquerade
...whether you like what he created or not it still got people interested in the products...

Maybe so, but he was no Joseph Goebbels. People still buy into those shiny jackboots and stiff arm salute today!

That Swastika is one enduring brand!

Why, everytime I hear the Horst Wessel song . . .

 

[MaxDepth]

Yeah, prett cryptic. Sounds like she expected him to do something like that. Or, that he had a share of demons that she probably saw too.

Originally posted by: RagingBITCH
His wife's comments sure make it sound like she's glad he's gone...or something.

 

[GRIFFIN1]

Originally posted by: KeithTalent
Dude, you're going to hell!

KT

I laughed.... I must go ask for forgiveness now.

 

[Tiamat]

Originally posted by: Aikouka

Originally posted by: BoomerD
Did he jump off the building, or was he thrown off of it?

We need Grisham here, stat!

:thumbsup:

 

[Modeps]

Originally posted by: fisher

Originally posted by: Modeps

Originally posted by: moshquerade

Originally posted by: Modeps
Sad that he's dead, but he clearly had no talent.

sure, kick a man when he's down... oh wait....

he definitely had talent and success. who doesn't know those buzz phrases?

Success and talent do not have to go hand in hand... in this case, he was successful at being annoying.

how many stupid commercials do you see in a day? how many do you remember?

to become legend (good or bad) takes talent, not just luck.

So you're saying that the "I'm into nuggest yall" guys were just really talented?

 

[Josh]

Originally posted by: MaxDepth
Yeah, prett cryptic. Sounds like she expected him to do something like that. Or, that he had a share of demons that she probably saw too.

Originally posted by: RagingBITCH
His wife's comments sure make it sound like she's glad he's gone...or something.

Hell yea..."Life is complicated, and Paul was a complicated man," said Mr. Tilley's wife, Cristina. "...wtf kind of sympathy is that. Detectives better go back and check our his life insurance policy, etc..

 

[OdiN]

Sounds like his wife threw him off the building. It's complicated.

 

[alkemyst]

Originally posted by: Modeps

Originally posted by: moshquerade

Originally posted by: Modeps
Sad that he's dead, but he clearly had no talent.

sure, kick a man when he's down... oh wait....

he definitely had talent and success. who doesn't know those buzz phrases?

Success and talent do not have to go hand in hand... in this case, he was successful at being annoying.

The irony is fantastic.

 

[Gibson486]

Originally posted by: Modeps
Sad that he's dead, but he clearly had no talent.

wow....his proof is right there. You one of those people that always try to back up lies even when loads of info come out that prove other wise?

 

[biggestmuff]

Wow. It's a long way down from the top.

 

[The Boston Dangler]

talent, my ass. "wtf repost lol" could be more successful than either of those campaigns if it's spammed enough. maybe with a person dancing in black silhouette against a vibrant monochrome background.

 

[JS80]

Whoa I stayed at that hotel last month.

Sounds fishy, especially his wife's comment. I'm guessing he went to Thailand and got caught with little boys.

 

[compman25]

Where's the Beef?

 

[ballmode]

Why so dead?

 

[thomsbrain]

As much as we all love to hate those commercials, those companies are still selling a crapload of hamburgers and computers.

 

[m1ldslide1]

Although I'd never wish harm on somebody like this, that mcdonald's jingle is just about the most aesthetically offensive thing I've ever heard. How anybody can hear it and not get nails-on-a-chalkboard shivers is beyond me. And my revulsion was automatic - this isn't a cumulative effect. It's added another dimension to the reasons I won't eat at McDonald's.

Obviously someone will take his place and new heights of assininity in advertising will be achieved.