From Startribune
Hopefully Steve's 15 minutes are up
Steven, the blond-haired character who has shilled for Dell Computer Corp. the past two years, is moving aside -- at least temporarily -- at what may be the height of his popularity....
...Branding expert Jeff Lotman of Global Icons in Los Angeles believes the slogan "Dude, you're getting a Dell" is more important to Dell than the actor who has made it into a catchphrase.
"My guess is that Dell found he was not hitting the demographic as strongly as they wanted him to," Lotman said.
Hopefully Steve's 15 minutes are up
