Dude from Dell ads steps back for now

Utterman

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Apr 17, 2001
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From Startribune

Steven, the blond-haired character who has shilled for Dell Computer Corp. the past two years, is moving aside -- at least temporarily -- at what may be the height of his popularity....


...Branding expert Jeff Lotman of Global Icons in Los Angeles believes the slogan "Dude, you're getting a Dell" is more important to Dell than the actor who has made it into a catchphrase.

"My guess is that Dell found he was not hitting the demographic as strongly as they wanted him to," Lotman said.

Hopefully Steve's 15 minutes are up:)
 

Kaervak

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Jul 18, 2001
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From one obnoxious jackass, comes three. Oh well, at least the intern chick is hot.
 

JC

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Feb 1, 2000
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Yeah, well the 'Dell Interns' commercials are lame, too :confused:

JC
 

RossMAN

Grand Nagus
Feb 24, 2000
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I'd like to see some friendly competitive ads.

Like Gateway vs iMac.
 

badluck

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Feb 19, 2001
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FOllowed closely by "dude, would you like fries with that"


He's annoying as fvck, but he's probably a million or two richer.....I bet that's why they dropped him.....they probably didn't want to pay him more....from what I've seen, Dell's sales are up since running those lame ads....
 

fluxquantum

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Oct 27, 2000
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Originally posted by: wolf papa
did he remind anyone else of the Eddie Haskell character from "Leave It To Beaver"?

come to think of it he does remind of that guy from leave it to beaver. LMAO
 

Mani

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Aug 9, 2001
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Originally posted by: JC
Yeah, well the 'Dell Interns' commercials are lame, too :confused:

JC

I interned at Dell last year - I can tell you it was nothing like that. :p
 

Rob9874

Diamond Member
Nov 7, 1999
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The Dell dude ads are no more annoying than "Where's the beef", Domino's Noid, or Old Navy. He'll be replaced by a new annoying pitch-man.
 

WW

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Jun 21, 2001
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what's the point that the 'dells interns' ads is supposed to make? that Dell hires a bunch of idiots that have no idea what dell does? why would you buy a computer from a company that hires morons as interns???


 

ReiAyanami

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Sep 24, 2002
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dell guy: dude, where's my car?!
repo man: it wasnt your car in the first place. *your* car is belong to dell.
 

ElFenix

Elite Member
Super Moderator
Mar 20, 2000
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theres interns? which intern chick? hot girls in ads?


anyone see the amstel light ad?
 

Amused

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Apr 14, 2001
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Originally posted by: LuNoTiCK
Good. About time. They should have never got him in the first place.

Damn straight! What was Dell thinking when they ran the most successful ad campaign in the history of their company?

What the hell were they thinking when they ran the ad campaign solely responsible for them being the only major computer company to increase sales in the tech slump?

Fools.
 

Darein

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Nov 14, 2000
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The latest commercial is so annoying I refuse to ever buy a Dell. I hate that commercial.
 

Placer14

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Sep 17, 2001
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Heh....easy as hell.
rolleye.gif
 

lilFajita

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Aug 2, 2002
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Steven, the blond-haired character who has shilled for Dell Computer Corp. the past two years, is moving aside -- at least temporarily -- at what may be the height of his popularity....

that was the height of his popularity??? man, sucks to be steve!