Same, except the people that bring it up to me just think it's simply "jail broken". seems i average the same conversation at least once a month for the past 8 months or so. I learned about this when i was first asked and did some quick searching. I read KODI was supposed to crack down on it. though it may just be fluff to buy time or get law enforcement off their ass. From what i read, KODI isn't actually the pirating software, is plugins people have made to run in KODI. may be wrong, i didn't spend a lot of time reading about the setup.
edit: oh, most of them either refuse to believe me and say they couldn't be sold if it were illegal. It's just an amazon fire stick after all. You'd think the MPAA and such would be all over this more than torrent sites. This is piracy that probably actually costs the industry money.
The basic idea is:
1. A Fire Stick is simply an Android phone (minus the phone part), and a cheap one at that
2. By enabling developer's mode (built-in checkbox by Amazon), you can install any Android app you want
3. KODI is just a media player, available for Android, like VLC, Plex, or anything else, but it does support plugins
4. There are number banned plugins for KODI that let you stream stuff illegally
Everything from PPV to movies & even pay-for underground IPTV is available through pirate plugins. KODI bans them on their site & wiki, but of course, KODI is a free, open-source project, so you can't exactly stop people from making pirated apps any more than you can stop people from ripping DVD's or Steam games or anything else. It doesn't help that even major news sites are offering step-by-step instructions now:
http://www.birminghammail.co.uk/news/midlands-news/how-install-kodi-android-tablet-12509359
There are some legalities going on, like the one for this guy selling fully-loaded "jailbroken" Android set-top boxes from his shop:
http://www.bbc.com/news/technology-38769045
That's basically what most people get off ebay...a jailbroken Fire stick. Which is laughable, because you literally only have to click "enable developer's mode" to install any Android app you want, but it also fools non-tech-savvy people into thinking they've made a legit purchase. I literally had a 70-year-old lady tell me last week that she was so happy her son got her one because of how much money she was going to save into retirement. Had NO IDEA it was completely illegal. Stealing cable back in the day was one thing, but gloss over the technology a bit with Internet streaming devices & people seem to think that just because they pay for Internet, that players like this are legit.
And it's not hard to see why, either. Cable costs anywhere from $50 to $300 a month. IPTV is out (Sling, Playstation, and DirecTV), but it works like crap a lot of the time. I use Roku, but even that's a mess: I have Netflix, which I let my brother stream, he has Hulu, which he lets me stream, I buy some movies off Amazon, my other brother uses VUDU & we share that, and then my own movies are on PLEX. And you still can't find all of the movies you want to watch because of licensing issues, and there's no more Blockbuster to go down to browse anymore, so it's no wonder pirating services are popping up like this left & right.
The movie industry needs to do what the music industry did. Spotify is a great example...30 million songs, 10 bucks a month to stream or download high-quality songs, etc. And they overlap with Google Music, Apple Music, etc. But I think movies are kind of always going to be a mess because of licensing. imo VidAngel had the right idea...stream the movies for a dollar or two (similar to RedBox, but you don't have to go anywhere) & offer censoring options if you want to watch something like Titanic with your kids. They had a ton of movies, but got shut down pretty quick.