I've used Okeefe's stuff, and it has worked quite well for me.
One coworker just recently stumbled upon Vitamin E oil. Suffice it to say her kid encountered some curb rash or whatever and after using Vitamin E oil for a very small time frame, the condition of the skin has improved immensely according to her.
I went ahead and ordered some pure Vitamin E oil on amazon figuring to give that a try. My heels crack very deeply and sting quite a bit once they get to a certain point. i've put what I have of the O'Keefe's hand stuff there, and it does seem to work, but figure why not try something else.