Doubleclick sez, spam e-mail WORKS!

[yllus]

Survey: E-mail Marketing Important to E-Commerce

DoubleClick Inc (NasdaqCLK), an Internet advertising company, Tuesday released a survey showing that email such promotions can yield merchants strong results.

The company said a survey of more than 1,000 Internet users found that more than 82 percent of them had made a purchase online during the past year as a result of some sort of advertisement they received through email. That compared with 61 percent in the year before.

The study found that 37 percent of shoppers made an immediate, or impulse, purchase in response to an email promotion, up from 20 percent last year.


Full story @ dailynews.yahoo.com

Man, they've got to be sh*tting us. Or, I guess, there's a helluva lot of people out there who buy pr0n off e-mail advertisements.

 

[Hakunin]

Ughh, Doubleclick sucks. I wouldn't put too much credence into some stupid self-serving study of theirs.

 

[Monel Funkawitz]

The mod locked your first post of this for a reason.

 

[greenfirs]

It's true. Spam works.

There are too many stupid or naive users that don't know that you can't trust companies sleazy enough to spam you.

 

[yllus]

<< The mod locked your first post of this for a reason. >>


Whoops, I thought it didn't post before. Why the heck would this be locked?

 

[Logix]

I've got a big pile of university degrees next to my computer. Anybody want some? Contact via email preferred...

 

[Siva]

yeah, why the hell would this be something to lock?