- Feb 20, 2005
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I'm not going to try and say rap doesn't suck, or even that it's good here, so please don't troll.
I saw a link to Kanye West's article in Time Magazine, and my suspicions on why nearly all popular rappers were former gangsters are confirmed:
Record companies don't want to show rappers that don't conform to that image, because they want superficial music that gets kids to think it's cool (cool == listened to == $$), not something that may or may not sell well, but is better (this is why art and business don't work well together). Gangster rap has already been proven to make tons of money, so why should a record company gamble with someone who isn't proven.
Kanye doesn't have that "I'm a big, tough, black man who should be in jail" thing going for him, which, as it turns out, is a good thing (Whooda thunk it? :roll: ). Rap music's popularity shot straight up with the prevelence of gangster rap, so record companies decided to play it safe and not venture out into different sub-genres of rap. The funny thing about this is that Late Registration will likely be the best selling album of the year.
EDIT: Typo.
I saw a link to Kanye West's article in Time Magazine, and my suspicions on why nearly all popular rappers were former gangsters are confirmed:
Originally posted by Time Magazine
The first time Kanye West asked the folks at Roc-A-Fella records to let him rap, there was an uncomfortable silence. As a producer, West had churned out hits for Roc-A-Fella's intimidating trio of stars--Jay-Z, Cam'ron and Beanie Siegel--and earned praise for his great ear and tireless ethic. But in 2002 the idea that someone like West could be a successful rapper was faintly absurd. "Kanye wore a pink shirt with the collar sticking up and Gucci loafers," recalls Damon Dash, then Roc-A-Fella CEO. "It was obvious we were not from the same place or cut from the same cloth." Says Jay-Z: "We all grew up street guys who had to do whatever we had to do to get by. Then there's Kanye, who to my knowledge has never hustled a day in his life. I didn't see how it could work."
Roc-A-Fella wasn't the only label to pass on Kanye (pronounced Kahn-yay; it means "the Only One" in Swahili) West. Executives at record companies large and small failed to reconcile West's appearance and demeanor with their expectations of what a rapper should be. They had no idea how to market him. "It was a strike against me that I didn't wear baggy jeans and jerseys and that I never hustled, never sold drugs," says West, 28, who grew up in suburban Chicago and often dresses as if he's anticipating an acceptance letter from Exeter. "But for me to have the opportunity to stand in front of a bunch of executives and present myself, I had to hustle in my own way. I can't tell you how frustrating it was that they didn't get that. No joke--I'd leave meetings crying all the time."
Record companies don't want to show rappers that don't conform to that image, because they want superficial music that gets kids to think it's cool (cool == listened to == $$), not something that may or may not sell well, but is better (this is why art and business don't work well together). Gangster rap has already been proven to make tons of money, so why should a record company gamble with someone who isn't proven.
Kanye doesn't have that "I'm a big, tough, black man who should be in jail" thing going for him, which, as it turns out, is a good thing (Whooda thunk it? :roll: ). Rap music's popularity shot straight up with the prevelence of gangster rap, so record companies decided to play it safe and not venture out into different sub-genres of rap. The funny thing about this is that Late Registration will likely be the best selling album of the year.
EDIT: Typo.