In reality, that really is how a lot of it is for them. I've monitored people's feed's for those that are the most active just to see... almost a research study....
1. Who posts the most updates?
2. Who posts the most about their "feelings" as if anyone else in the world gives a shit?
3. Who gets a lot of "Happy Birthdays!"
4. Who posts on Facebook as if it's a daily blog of "I ATE SPAGHETTI TODAY MY HUSBAND MADE IT IT WAS GOOD!".
In the end, some of the most depressed people were some of the most active. It's almost like a Robin Williams case of depression. In the end, you always saw those with the symptoms above come out of the woodshed eventually with some type of depressed state of mind, as much as they try to act like they have everything rosey and peachy.