Good question. I'm not a philosophy person but it seems to me that both occur. I think society invents a technology after getting an idea of what would be nice to have, so society engineers the technology (shapes it) to meet that end. Once it's available... society then adapts to take advantage of it.
It's both. Inventions are sparked by the need to do something, and when that need is fulfilled, society changes it's behavior due to a problem being solved.
Sometimes a new way of doing something is thought of, and society picks it up because of the novelty.
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