Creative owns Aureals technology, nVidia owns Aureal (because they have their engineers, which is more valuable then the tech).
Creative in theory could simply make more Aureal cards, though that aint going to happen..
I don't think they'll impliment A3D 2.0 or 3.0 into the supported APIs by the SBLive.. why? they haven't bothered to support them when they had the chance (when A3D was booming, when Aureal died), so there's no point to do so now..
A3D 1.0 is kindof like EAX 1.0 if I'm not mistaken (though I don't know much about EAX 2.0+). A3D 2.0 adds more features, such as wave-tracing, which means that the paths of sound waves are traced out and played according to what would happen in real life.
The Vortex 2 was the chip that supported that, though it used a fair amount of CPU time anyway (the wave-tracing was done on the CPU). the Vortex 1 chips only supported A3D 1.0. Aureals next card was to impliment A3D 2.0 wavetracing in hardware (no FPS hit).
A3D 3.0 was released a few months before Aureal's death. it includes support for dolby digital in games, and things like that. the Vortex 2 can run it (with the extra features), though you get an even larger CPU hit (when using some of the new features). Aureals next card was slated to do this all in Hardware as well.
IMHO, if Aureal could have open-sourced A3D, it would live on as the best Audio API out there.. it would have been totally sweet..