Anand in Fortune - Feb 7, 2000
Attention, PC Shoppers: For a briefing on the latest hardware, check out AnandTech (www.anandtech.com). It's run by Anand Lal Shimpi, who started the site more than two years ago, when he was 14. It has grown on word-of-mouth recommendations and draws more than 1.5 million visitors monthly. The company is approaching $1 million in ad sales within the year, and Anand can now afford to drive a late-model, electric-blue BMW convertible to Raleigh's Enloe High School. Although AnandTech is competing against other personal sites and major players such as C/NET (www.cnet.com), Chuck Mulloy, a spokesman for Intel, says, "AnandTech is as good as any other Website out there. What's unique is Anand's age." But the whiz kid has proven he is seasoned enough to play. A year ago Anand scooped everyone in reporting on a new processor from AMD well before its release. The incident drew considerable attention. "I don't care about being first," says Anand. "The thing I get the most kick out of is taking technical information and weeding out all the PR stuff, and taking it down to 'buy this, don't buy that, and here's why.' " Of course, the site isn't all motherboards and microchips. Just for fun, log on to the personal information, where there are pictures of the author at school, his girlfriend, his lunch group, and his ogrelike computer science teacher....
Attention, PC Shoppers: For a briefing on the latest hardware, check out AnandTech (www.anandtech.com). It's run by Anand Lal Shimpi, who started the site more than two years ago, when he was 14. It has grown on word-of-mouth recommendations and draws more than 1.5 million visitors monthly. The company is approaching $1 million in ad sales within the year, and Anand can now afford to drive a late-model, electric-blue BMW convertible to Raleigh's Enloe High School. Although AnandTech is competing against other personal sites and major players such as C/NET (www.cnet.com), Chuck Mulloy, a spokesman for Intel, says, "AnandTech is as good as any other Website out there. What's unique is Anand's age." But the whiz kid has proven he is seasoned enough to play. A year ago Anand scooped everyone in reporting on a new processor from AMD well before its release. The incident drew considerable attention. "I don't care about being first," says Anand. "The thing I get the most kick out of is taking technical information and weeding out all the PR stuff, and taking it down to 'buy this, don't buy that, and here's why.' " Of course, the site isn't all motherboards and microchips. Just for fun, log on to the personal information, where there are pictures of the author at school, his girlfriend, his lunch group, and his ogrelike computer science teacher....
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