i recently bought a new DVD player, as it was a £750 model (the DVD player, thats around US$1350 -/+) i auditioned it in the shop with a couple other models, they have a THX certified demo room. I checked the players out on a cheap 28in CRT TV, expensive 32in CRT TV, a cheap 42in plasma, an expensive 42in plasma, and finally a cheap DLP front screen projector, and an expensive DLP front screen projector. Used a few different films, mostly to check out the sound as i find that more important than picture, but also compared Gladiator normal to Superbit version.......on the lower end equipment it didnt make a massive difference to the picture, slightly better colours mostly. However on highend equipment (mainly the 32in CRT TV and expensive DLP proj, not so much on the plasma) it made a worthwhile difference to the colours, brightness, blacks and motion control..........so if you have high end CRT or DLP its worth paying for the Superbit especially as you can get them quite cheap now on the older releases.