Posted @ HardOCP --- Full article from Yahoo
"NEW YORK, Oct. 18 /PRNewswire/ -- Massive Incorporated today launched the world's first video game advertising network"
Meaning in-game advertisements... yay!
Said Massive CEO Mitchell Davis, "After more than two years of development, we're pleased to be launching the Massive Video Game Advertising Network right on schedule. The enthusiasm and support we've received from both game publishers and advertisers proves that we're delivering just what they've been waiting for
No mention of what us users want... I want more ads! (WTF?)
The company also announced that the first advertiser to participate in the network is RealNetworks, Inc., the leading creator of digital media services and software.
Why doesn't Real's participartion suprise me? It gets worse:
Advertisers Include RealNetworks; Exclusive Publisher Partnerships Include Vivendi Universal Games, Ubisoft, Legacy Interactive
That's some serious firepower behind this advertising push. I also see Atari's logo on their website.
The Massive Network addresses a fundamental gap in today's advertising industry.
What gap? Is it business' right to force advertising down our throats, like it or not? Radio, TV, VHS (remember Top Gun?), DVDs, e-mail, websites and now even the beloved games we play. But God forbit we try to make a copy of any of this for backup purposes because we're all pirates.
But they're really clueless and see this as an opportunity:
While audiences for traditional channels like network television and mass-market magazines continue to decline, especially among the coveted 18-34 year old male demographic, the popularity of video games is growing rapidly. In fact, the $10 billion that U.S. consumers spend each year on video game cartridges, software, consoles, and accessories is greater than the annual take at movie theater box offices.
...
As a result, the amount spent on video game advertising has lagged far behind other media; while advertisers spent $12 billion in 2003 on TV ads targeting the 18-34 male, they spent only $10 million to reach them through video games.
Funny, TV/movie sales are declining while advertising is skyrocketing, while those poor, poor video games with no ads are enjoying huge growth. Coincidence?
Bottom line is, gamers tend to be more geeky than non-gamers, and geeks don't effing like SPAM. Period.
The Massive Video Game Advertising Network will be a key enabling technology and business model to drive the emergence of an in-game advertising market that will rival traditional television and other advertising channels.
Or else drive sales down. Sure there's going to be a hack or an option to disable this (if we're lucky we get an option.) Will that result in some blank area in a game? (For that matter, how appropriate would a Coke commercial in an RPG be?)
The technology backbone behind the Massive Video Game Advertising Network is Massive's patent pending ad serving technology, a client-server system that dynamically delivers advertising into video games within the Massive Network, and measures and reports results. Once integrated into a game, the Massive client library pulls down advertising from the Massive Server in the background of game play and reports every time an ad is seen.
Spyware, and here's a pretty way of saying "We're going to stealth this so not everyone knows they are running the software.":
The entire process is invisible to the player and optimized so as to not impede game play or online performance.
Think CPU cycles, RAM and bandwidth for these ads will shrink, grow or remain static over time? There's only one realistic answer to that...
The company evidently forgot that there are end users that might disagree slightly; the following information is freely available on their website:
Massive Incorporated
Web: Massive Inc.'s website
E-mail: info@massiveincorporated.com
Phone: 212.228.2296
Fax: 212.228.2161
Richard Skeen, VP of Advertising Sales
Phone: 212.228.2296 x123
Email: adsales@massiveincorporated.com
John Young, Director of Business Development
Phone: 212.228.2296 x107
Email: bizdev@massiveincorporated.com
Claudia Batten, Director of Business Affairs
Phone: 212.228.2296 x136
Email: adsales@massiveincorporated.com
Amanda Bird, Advertising Services
Phone: 212.228.2296 x114
Email: adsales@massiveincorporated.com
"NEW YORK, Oct. 18 /PRNewswire/ -- Massive Incorporated today launched the world's first video game advertising network"
Meaning in-game advertisements... yay!
Said Massive CEO Mitchell Davis, "After more than two years of development, we're pleased to be launching the Massive Video Game Advertising Network right on schedule. The enthusiasm and support we've received from both game publishers and advertisers proves that we're delivering just what they've been waiting for
No mention of what us users want... I want more ads! (WTF?)
The company also announced that the first advertiser to participate in the network is RealNetworks, Inc., the leading creator of digital media services and software.
Why doesn't Real's participartion suprise me? It gets worse:
Advertisers Include RealNetworks; Exclusive Publisher Partnerships Include Vivendi Universal Games, Ubisoft, Legacy Interactive
That's some serious firepower behind this advertising push. I also see Atari's logo on their website.
The Massive Network addresses a fundamental gap in today's advertising industry.
What gap? Is it business' right to force advertising down our throats, like it or not? Radio, TV, VHS (remember Top Gun?), DVDs, e-mail, websites and now even the beloved games we play. But God forbit we try to make a copy of any of this for backup purposes because we're all pirates.
But they're really clueless and see this as an opportunity:
While audiences for traditional channels like network television and mass-market magazines continue to decline, especially among the coveted 18-34 year old male demographic, the popularity of video games is growing rapidly. In fact, the $10 billion that U.S. consumers spend each year on video game cartridges, software, consoles, and accessories is greater than the annual take at movie theater box offices.
...
As a result, the amount spent on video game advertising has lagged far behind other media; while advertisers spent $12 billion in 2003 on TV ads targeting the 18-34 male, they spent only $10 million to reach them through video games.
Funny, TV/movie sales are declining while advertising is skyrocketing, while those poor, poor video games with no ads are enjoying huge growth. Coincidence?
Bottom line is, gamers tend to be more geeky than non-gamers, and geeks don't effing like SPAM. Period.
The Massive Video Game Advertising Network will be a key enabling technology and business model to drive the emergence of an in-game advertising market that will rival traditional television and other advertising channels.
Or else drive sales down. Sure there's going to be a hack or an option to disable this (if we're lucky we get an option.) Will that result in some blank area in a game? (For that matter, how appropriate would a Coke commercial in an RPG be?)
The technology backbone behind the Massive Video Game Advertising Network is Massive's patent pending ad serving technology, a client-server system that dynamically delivers advertising into video games within the Massive Network, and measures and reports results. Once integrated into a game, the Massive client library pulls down advertising from the Massive Server in the background of game play and reports every time an ad is seen.
Spyware, and here's a pretty way of saying "We're going to stealth this so not everyone knows they are running the software.":
The entire process is invisible to the player and optimized so as to not impede game play or online performance.
Think CPU cycles, RAM and bandwidth for these ads will shrink, grow or remain static over time? There's only one realistic answer to that...
The company evidently forgot that there are end users that might disagree slightly; the following information is freely available on their website:
Massive Incorporated
Web: Massive Inc.'s website
E-mail: info@massiveincorporated.com
Phone: 212.228.2296
Fax: 212.228.2161
Richard Skeen, VP of Advertising Sales
Phone: 212.228.2296 x123
Email: adsales@massiveincorporated.com
John Young, Director of Business Development
Phone: 212.228.2296 x107
Email: bizdev@massiveincorporated.com
Claudia Batten, Director of Business Affairs
Phone: 212.228.2296 x136
Email: adsales@massiveincorporated.com
Amanda Bird, Advertising Services
Phone: 212.228.2296 x114
Email: adsales@massiveincorporated.com
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