It all depends on price.
Seems to me that most players will just go with the cheapest route available, since performance is "good enough" for SATA.
U.2 are 2.5" drives while M.2 are gumsticks.AFAIK no one even makes SATAe drives, it's DOA. U.2 Drives on the other hand are made by Intel and a few others and they use PCIe 3.0 x4.
U.2 drives only make sense in high-end tablets like the Surface or iPad Pro and replace eMMc. I doubt you'll see them anywhere else.