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Do you guys think manufacturing candy in Kenya would be feasible?

C

CoolTech

Platinum Member
I have a project to do for class, where we have to research Kenya in regards to the fesaibility of starting a candy manufacturing business there. Their unemployment is super high, like 50% + and economy overall is in a highly detrimental state. Cadbury candies already has a factory there and we have a strategic franchise partnership with them in the USA. But shipping seems like it would be a problem, because since the people in Kenya would most likely not be able to afford the Candy, we have to ship it to Europe or other chocolate candy loving countries. I dont even know if this is a feasible proposition, being there is no direct water or rail route and shipping would take forever around Africa and air freight might be too expensive. What do you guys think?
 
You have enough of an old-money white colonialist to provide for purchases and (in turn, supporting the business and possibly owning it) the new social class that works for them which also profit from above-average African wages, which allows for a market at the local level (assuming you put it in Nairobi), enough at the Regional level as there is some infrastructure in that area of Africa, and there is something to be said for international or inter-continental distrobution, although the infrastructure for that (such as a Pan African highway and common free trade) does not currently exist.
 
yes, temperature control seems to be the biggest problem, since, refrigeration would be needed the entire way. What type of candy do you think would be conducive to their economy. We researched and found that they had cocoa and sugar factories, thats why we chose chocolate. But now Im thinking that may not be the best method.
 
Originally posted by: CoolTech
yes, temperature control seems to be the biggest problem, since, refrigeration would be needed the entire way. What type of candy do you think would be conducive to their economy. We researched and found that they had cocoa and sugar factories, thats why we chose chocolate. But now Im thinking that may not be the best method.
Click to expand...

i think hard gummies

cheap, last longer so they will get more lasting power for their money
 
Well here are a few points to consider:

You need raw materials to manufature anything, where will those come from? Could getting materials in and the product out double the shipping costs?

How is the polical stability of the region? You could invest a few million in a factory, then have a dictator take it all away from you.

Who will protect your product, factory and shipments from local thugs who could steal all your yummy candy....and the vehicles carrying it.

If the workers are hungry enough, would they eat all the candy they produced?

Does the location have the infrastructure to support a large factory? Water, electricity etc.
 
yes, temperature control seems to be the biggest problem, since, refrigeration would be needed the entire way. What type of candy do you think would be conducive to their economy. We researched and found that they had cocoa and sugar factories, thats why we chose chocolate. But now Im thinking that may not be the best method. Oh yah, I read that shipping international FAQ and they say no perishable goods and make no mention of refrigerated containers 🙁 maybe a candy type that doesnt perish and need as much refridgeration. Im contemplating recommending not producing there, because the economy is not good and overall would not be profitable, since we can do that if we want as well, just have to back up why we dont want to manufacture there. But, what baffles me is that Cadbury has a presence there. I need to get more information on that.
 
Originally posted by: CoolTech
yes, temperature control seems to be the biggest problem, since, refrigeration would be needed the entire way. What type of candy do you think would be conducive to their economy. We researched and found that they had cocoa and sugar factories, thats why we chose chocolate. But now Im thinking that may not be the best method. Oh yah, I read that shipping international FAQ and they say no perishable goods and make no mention of refrigerated containers 🙁 maybe a candy type that doesnt perish and need as much refridgeration. Im contemplating recommending not producing there, because the economy is not good and overall would not be profitable, since we can do that if we want as well, just have to back up why we dont want to manufacture there. But, what baffles me is that Cadbury has a presence there. I need to get more information on that.
Click to expand...

hard chocolate flavored gummies 🙂 make them bright colored though, to provide something colorful in contrast to their otherwsie depressing lives. they won't melt 🙂
 
Originally posted by: CoolTech
wtf is a hard chocolate flavored gummy, hard and gummy, that statement seems oxymoronic.
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you've never had like a swedish fish or something? they're hard but once you soften them up with saliva they are a little chewy.
 
Originally posted by: CoolTech
I have a project to do for class, where we have to research Kenya in regards to the fesaibility of starting a candy manufacturing business there. Their unemployment is super high, like 50% + and economy overall is in a highly detrimental state. Cadbury candies already has a factory there and we have a strategic franchise partnership with them in the USA. But shipping seems like it would be a problem, because since the people in Kenya would most likely not be able to afford the Candy, we have to ship it to Europe or other chocolate candy loving countries. I dont even know if this is a feasible proposition, being there is no direct water or rail route and shipping would take forever around Africa and air freight might be too expensive. What do you guys think?
Click to expand...

This is already done, IIRC, in Ghana. You might want to research how the chocolate companies in Ghana take care of those concerns.

Rob
 
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