Works ok for magazines or posters, but online or on TV is just silly. Especially on TV since most of the time you'd need to pause the stream to have enough time to get a good read on it.
Anyway, I did it after playing with my wife's blackberry and found the code scanner app. I did a bottle of ketchup and all it does is point to heinz.com.
I use them, actually find them more handy than finding the URL, or looking them up later. Plus everything I scan is saved in my history which is also handy...
Having them on the inside of a buss, where passengers could easily scan it would be a good idea if it were attached to route maps (real time locations of buses would be ideal).
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