Do Men Really Need Target Advertising?

[s0me0nesmind1]

I was running around the store looking for antibacterial wipes for obvious Covid reasons for the family.

Ended up searching through the aisles and ran into DUDE WIPES in the TP section. It honestly had me laughing way too hard in public. This was right next to your standard Charmin and other standard brands for wipes... But this one made sure to declare ... This one is for DUDES.

As if something different comes out of our asses ? Regardless, i kinda laughed at this. Does anyone here honestly think male target advertising for neutral items is going to do anything?

 

[BudAshes]

Probably extra thick so they clog your toilet even faster.

 

[IronWing]

Today I learned that dudes can take up vitamin E through the back door.

 

[Spacehead]

Most people like to think these advertising tricks don't apply to them. Some do, some don't. They're making money so it must work enough.

 

[s0me0nesmind1]

Most people like to think these advertising tricks don't apply to them. Some do, some don't. They're making money so it must work enough.

Not necessarily. You have to try to see if the market likes it before you can declare it being on a store shelf as a success.

It's not like the person making the squatty potty said "Man, I just hear all the time from my friends how they want to take a shit more like a dog."

 

[purbeast0]

And here you are advertising it for free for them on a huge internet forum and ranks very high in search results.

Mission accomplished.

 

[brianmanahan]

it works

most men didn't want to drink diet coke with the word "diet"

but once they called it "coke zero" and put it in a black can then men started to drink it more

 

[purbeast0]

it works

most men didn't want to drink diet coke with the word "diet"

but once they called it "coke zero" and put it in a black can then men started to drink it more

To be fair, Coke Zero tastes better than Diet Coke.

 

[lxskllr]

I bought a "men's" "universal" soap(shampoo, body wash, everything...) a couple years ago. I bought it based on the supposed scent. It was cedar and citrus. I laser focused on the cedar, and didn't consider the citrus, so of course it smells virtually 100% like citrus(which I have zero interest in). I'm slowly using it up, and it won't be replaced.

 

[brianmanahan]

To be fair, Coke Zero tastes better than Diet Coke.

oh yeah, that's the only stuff i'll drink now

and i used to be a pepsi & dew fan

 

[s0me0nesmind1]

it works

most men didn't want to drink diet coke with the word "diet"

but once they called it "coke zero" and put it in a black can then men started to drink it more

Isn't that more neutral? It's not that they made it manly, it's that the word diet is often associated with women.

Similarly, TP is something that is already neutral.

 

[deadlyapp]

I suspect there are plenty of men who would not have wanted to check out with a package of baby wipes or Dove feminine wipes due to their fragile masculinity. This is the perfect product for them.

 

[zinfamous]

lol, I saw that, too and wondered the same thing.

My guess is that it's aimed at stupid teenagers with their popped collars and Axe Body spray and all manner of other bullshit scented products that they are told makes them actual men.

 

[zinfamous]

Today I learned that dudes can take up vitamin E through the back door.

If it works for Vodka, why not all manner of co-factors?

 

[zinfamous]

Isn't that more neutral? It's not that they made it manly, it's that the word diet is often associated with women.

Similarly, TP is something that is already neutral.

neutral or not, it's same as what you are complaining about: using words/packaging to specifically target demographics based on those associations. It's the exact same thing.

you joke that "hahahahaha this doesn't work!" ...all the while you post about it and extend the advertising, then when given the same example of another product that does it, claim that is OK because it is "different," even though it is exactly the same thing, but you don't get it.

so, yeah, it works. especially against the weak-minded.

 

[brianmanahan]

lol, I saw that, too and wondered the same thing.

My guess is that it's aimed at stupid teenagers with their popped collars and Axe Body spray and all manner of other bullshit scented products that they are told makes them actual men.

so, hygiene products for guidos

"axewipes"

 

[shortylickens]

no offense someones1 but you clearly dont have a clue how modern business works.

You do whatever makes money, not what you want.

 

[HomerJS]

Based on current times the public can be sold anything

 

[nakedfrog]

Yeah, I'm sure it works well enough overall to be justified. Plenty of dudes out there eager to be sold products that reassure them of their dudeliness.

 

[s0me0nesmind1]

no offense someones1 but you clearly dont have a clue how modern business works.

You do whatever makes money, not what you want.

I said this before, just because you see a product on a store shelf doesn't mean it's a success. Clearly you folks need a drill to put that into your brain, because there is a lot of folks here who apparently want to call it a success - all the while having no facts or sales figures.

Also the concept of saying it's a success because I talked about how stupid it is makes zero sense.

 

[zinfamous]

I said this before, just because you see a product on a store shelf doesn't mean it's a success. Clearly you folks need a drill to put that into your brain, because there is a lot of folks here who apparently want to call it a success - all the while having no facts or sales figures.

Also the concept of saying it's a success because I talked about how stupid it is makes zero sense.

no one said this. What we pointed out was that your "does this really work on men?" question answered itself perfectly, because here you are posting about it.

90% and more of the purpose of advertising is to get it in your brain. To talk about it. And here you are, making a very big deal about it. Note that not once in your OP did you wonder, at all, if this was or would be "successful," as you narrowly define it here.

 

[purbeast0]

no one said this. What we pointed out was that your "does this really work on men?" question answered itself perfectly, because here you are posting about it.

90% and more of the purpose of advertising is to get it in your brain. To talk about it. And here you are, making a very big deal about it. Note that not once in your OP did you wonder, at all, if this was or would be "successful," as you narrowly define it here.

He can't read in P&N, what makes you think he can read here?

 

[Spacehead]

Not necessarily. You have to try to see if the market likes it before you can declare it being on a store shelf as a success.

It's not like the person making the squatty potty said "Man, I just hear all the time from my friends how they want to take a shit more like a dog."

So they did their market research & someone gave it the go ahead to put it on the shelves. They figured it should make money for them, so now we, as manly men, will decide if the marketing worked on us. We will decide if it's "a success" or not.

How'd you like them?

 

[MrSquished]

I coulda sworn I saw these guys on Shark Tank

 

[MrSquished]

There is plenty of marketing to men. You think the viral Old Spice ad campaigns were targeted to women?