disregard w00t's comments for a moment. Using Arctic Silver will void the warranty on your processor. The thermal pad that comes with your P-I-B(Processor in a Box) is ceramic and provides an adequate connection between your Die and the Heatsink. ....You should only apply an aftermarket thermal paste if you're overclocking your processor, in which case the warranty has already been voided.
...The gist of that is: Are you overclocking your processor? If you are, ok, use Arctic Silver
If you are NOT, don't do something stupid and void your warranty by using thermal grease that is intended for higher-end usage. You won't see any improvement with Arctic Silver over the ceramic pad with a CPU at recommended settings
[Edit:] ...The most important point I was wanting to make, but completely excluded is that if you use the ceramic interface that AMD sent with the heatsink and your cpu fries, AMD covers your entire loss under warranty.
[Edit #2:]...To answer your original post, no, you do not need to reapply anything because there is no thermal paste on the heatsink. It's a ceramic pad. ....it SHOULD be fine by simply reseating the heatsink over top of the processor. But, if you have any serious doubts (obviously, you have your heatsink and cpu at hand....you might be able to see something that can't be explained in here) ...I would definitely call AMD's technical support for assistance. ...Probably shoulda called them first anyway (...unless they were closed)