[Digitimes]AMD reportedly to launch Radeon HD 8000 in 2Q13

[Jaydip]

http://www.digitimes.com/news/a20121203PD207.html?mod=2

"AMD reportedly plans to release its Radon HD 8000 series GPUs in the second quarter of 2013 as the company is currently going through a business reorganization to aid its poor performance in the third quarter, according to sources from the upstream supply chain.

AMD originally planned to release the GPU series at the end of the fourth quarter to compete against Nvidia's products.

As Nvidia has been successfully gaining in China's discrete graphics card market, AMD's share already dropped to only 30% in the market and it is aggressively trying to launch the Radeon HD 8000 series to regain its momentum.

To counter AMD's advance, Nvidia is also set to release enhanced version of Kepler GPUs in 2013.

Meanwhile, for the ARM-based processor market, Nvidia is set to release Tegra 4 (Wayne) in the first half of 2013 and the chip will also be showcased at CES 2013. As for Icera communications chips integrated on the Tegra SoC (Grey), the product will appear in the market in the second half of 2013, at the earlies"

 

[tviceman]

If this is true I wonder if it is because of the recent layoffs affecting hardware / driver development or a technical problem in the design. With their market share eroding to Nvidia, I doubt they'd delay Sea Islands in favor of selling more Southern Islands. The last thing AMD needs right now is a costly delay in their best product line.

 

[ViRGE]

If this is true I wonder if it is because of the recent layoffs affecting hardware / driver development or a technical problem in the design. With their market share eroding to Nvidia, I doubt they'd delay Sea Islands in favor of selling more Southern Islands. The last thing AMD needs right now is a costly delay in their best product line.

Plans like these are set in to motion half a year or more out. Cutting people now wouldn't impact CI, but rather what comes after CI.

 

[tviceman]

Plans like these are set in to motion half a year or more out. Cutting people now wouldn't impact CI, but rather what comes after CI.

So you think it is more likely either technical issues in design (similar to, but not necessarily in the same magnitude of fermi's delay) or a business decision to slow CI's roll out?

 

[ViRGE]

So you think it is more likely either technical issues in design (similar to, but not necessarily in the same magnitude of fermi's delay) or a business decision to slow CI's roll out?

I don't buy that it was ever meant for a 2012 or Q1'2013 release. AMD hasn't been on a 12 month GPU cadence in years.

 

[Kenmitch]

So you think it is more likely either technical issues in design (similar to, but not necessarily in the same magnitude of fermi's delay) or a business decision to slow CI's roll out?

It's not like AMD's performance is currently sub-par compared to Nvidia anyways. Seems like more driver tweaking and bug fixes will keep them competitive this go around.

 

[notty22]

AMD does not want potential buyers to hold off for the next big thing either. I agree it's also a business model to produce and sell so many before changing production, it's the only way to payoff R+D.

 

[Lepton87]

It's not like AMD's performance is currently sub-par compared to Nvidia anyways. Seems like more driver tweaking and bug fixes will keep them competitive this go around.

Currently its nvidia that drags in terms of performance but it doesn't matter. marketing trumps performance. people are still going to but nv cards no matter what. They even bought FX series cards when 9800 was available. Many people actually prefered to buy FX 5800 instead of radeon counterpart. Marketing >>>>>> performance.

 

[tviceman]

I don't buy that it was ever meant for a 2012 or Q1'2013 release. AMD hasn't been on a 12 month GPU cadence in years.

http://en.wikipedia.org/wiki/Compar...essing_units#Radeon_R700_.28HD_4xxx.29_series

A quick check-up shows that the gap between R700 and Cypress was 15 months, while the gap between Cypress and Cayman was also 15 months. If they maintain that 15 month cadence, CI would be April 2013, so yeah you're probably right that it was never meant for an early / Q1 2013 release.

 

[Kenmitch]

Currently its nvidia that drags in terms of performance but it doesn't matter. marketing trumps performance. people are still going to but nv cards no matter what. They even bought FX series cards when 9800 was available. Many people actually prefered to buy FX 5800 instead of radeon counterpart. Marketing >>>>>> performance.

I know....Was trying to be neutral

Nvidia is somewhat similar to Apple....As in the illusion that there products are superior. Of course depending on ones uses it's BS!

 

[Red Hawk]

Wait, so they originally planned to release it in the fourth quarter of 2013, but instead are releasing it in the second quarter? Or by "fourth quarter" do they mean 2012? If the former, I hope this doesn't result in buggy release drivers or even firmware problems....

 

[tweakboy]

Wow thats fast turn around. nVidia hasnt even introduced the 790 and these guys are gonna introduce 1 generation ahead. When in Q4 2013 probably or 1H maybe,,,don't know.

 

[ShadowOfMyself]

Wow thats fast turn around. nVidia hasnt even introduced the 790 and these guys are gonna introduce 1 generation ahead. When in Q4 2013 probably or 1H maybe,,,don't know.

What turn around? AMD has been one generation ahead since 2009
Yay for Tweakboy

I hope the 8000 series is at least 50% faster, especially with the midrange

 

[Lepton87]

Wow thats fast turn around. nVidia hasnt even introduced the 790 and these guys are gonna introduce 1 generation ahead. When in Q4 2013 probably or 1H maybe,,,don't know.

Well, GK110 is technically not a new generation but it's in the wild in tesla cards, or maybe it is and GK100 was planned to be this generation flagship. But this is all irrelevant because as it turns out NV does not need to release high-end cards for the consumer market, because people pay for mid-range cards 500$ in droves. I can pay 500$+ for a flagship NV card, but I want 500mm2 die, more memory bandwidth then the previous generation and performance to match. Suddenly NV releases puny cut-down chip and performance per watt is all that matters, where are those GTX 480 supporters? NV marketing is top-notch, people change their priorities as NV dictates them.

 

[Mopetar]

Plans like these are set in to motion half a year or more out. Cutting people now wouldn't impact CI, but rather what comes after CI.

Too true. Digitimes is only throwing other dates out their to either cover themselves in case this is just speculation or to make a boring story more interesting.

 

[Red Hawk]

I hope the 8000 series is at least 50% faster, especially with the midrange

Since it's just tweaking the architecture and not a full process shrink, I doubt we'll see 50%. 30%, maybe.

 

[tviceman]

I hope the 8000 series is at least 50% faster, especially with the midrange[/QUOTE]

For comparison, Cayman (hd6970) was only 15% faster than Cypress (hd5870), 15 months later and on the same node.

 

[OVerLoRDI]

Since it's just tweaking the architecture and not a full process shrink, I doubt we'll see 50%. 30%, maybe.

This, and more likely less.

I also have a nagging feeling that the 8000 series will be the last we see of amd desktop video cards..

 

[tviceman]

This, and more likely less.

I also have a nagging feeling that the 8000 series will be the last we see of amd desktop video cards..

That isn't a nagging feeling you have, it's a 1 lb. weight attached to your earlobe.

 

[3DVagabond]

I also have a nagging feeling that the 8000 series will be the last we see of amd desktop video cards..

Nah! Don't believe all of the drama queens around here. There is no credible source that states AMD is going out of business anytime soon.

 

[chimaxi83]

Nah! Don't believe all of the drama queens around here. There is no credible source that states AMD is going out of business anytime soon.

Yeah, exactly. Won't stop the usual fan girls here from wishing it, but nothing shows it's going to happen.

 

[Jaydip]

Probable Radeon HD 8000 Series GPU Specifications Surface
http://www.techpowerup.com/176568/Probable-Radeon-HD-8000-Series-GPU-Specifications-Surface.html

 

[WhoBeDaPlaya]

Wow thats fast turn around. nVidia hasnt even introduced the 790 and these guys are gonna introduce 1 generation ahead. When in Q4 2013 probably or 1H maybe,,,don't know.

DAMMiT has been ahead for awhile now, every since the 4xxx series.

 

[3DVagabond]

Probable Radeon HD 8000 Series GPU Specifications Surface
http://www.techpowerup.com/176568/Probable-Radeon-HD-8000-Series-GPU-Specifications-Surface.html

W1zzard has added these "leaked" specs to this GPU database.

http://www.techpowerup.com/gpudb/details.php?id=1932

 

[boxleitnerb]

Probable Radeon HD 8000 Series GPU Specifications Surface
http://www.techpowerup.com/176568/Probable-Radeon-HD-8000-Series-GPU-Specifications-Surface.html

Same old rehash of 3dcenter speculations about half a year ago