- Dec 18, 2001
- 24,037
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I read the book The Big Red Fez yesterday, good book, and some of the website examples got me thinking about the right ad bar I created (the solid black column). So I'm considering redesigning it, so it is more effective, and easier to look at... I took a screenshot of the site and made a scratch example, it is here: Different Specials Container
What do you think? Will that look better? Does it matter? Someone mentioned to me that with the black column, they didn't even notice the specials ad.
The whole point was to get the visitor's attention. Now the image is just an example, I could always make it solid yellow with a black border instead of white and yellow border.
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I'm not sure what's going on here... when I first started working on hawgbuster.com, it was a hideous site with some good descriptive content about the products. But it navigated horribly and didn't interact well. My first revision to replace their original site, was not great, but better. Then I redid it again, and again it was better. And now, my most recent version is very professional looking, navigates well.
BUT - I've noticed a trend I am not at all comfortable with. To me the site keeps gettings better. But the first time I redid the site, people were using the feedback form like crazy, we almost got a submission every day if not a couple. They were requests for catalogs, reciprocal links, decals for boats, vendor inquiries, and testimonials of the product. But our total visits to the site were very few a day. So the visits we did get, were quality visits. But there really wasn't much to offer on the except descriptions of hte products.
So the next version was to server the visitor better... more aesthetic layout. And we still continued to receive feedback, but it was fewer. BUT we got more online sales. And we got more hits to the site.
But now, we are getting many more hits to the site - but almost nobody is sending us feedback. The online sales dropped. So somehow we've gone to quality visits to quantity visits. The only thing I can think of is that our site went from being homey and approachable to almost too professional, or mabye theres too much distraction...
I'd like your opinion by comparing the site versions. There were many steps in each version but I published whatever was the most recent just before it was replaced by a new version. So here it is:
Original Ugly Site
First Redo, not so pretty
2nd Redo, much better
Most Recent, I think it's the best... but is it effective?
thanks in advance
What do you think? Will that look better? Does it matter? Someone mentioned to me that with the black column, they didn't even notice the specials ad.
The whole point was to get the visitor's attention. Now the image is just an example, I could always make it solid yellow with a black border instead of white and yellow border.-----------------------
I'm not sure what's going on here... when I first started working on hawgbuster.com, it was a hideous site with some good descriptive content about the products. But it navigated horribly and didn't interact well. My first revision to replace their original site, was not great, but better. Then I redid it again, and again it was better. And now, my most recent version is very professional looking, navigates well.
BUT - I've noticed a trend I am not at all comfortable with. To me the site keeps gettings better. But the first time I redid the site, people were using the feedback form like crazy, we almost got a submission every day if not a couple. They were requests for catalogs, reciprocal links, decals for boats, vendor inquiries, and testimonials of the product. But our total visits to the site were very few a day. So the visits we did get, were quality visits. But there really wasn't much to offer on the except descriptions of hte products.
So the next version was to server the visitor better... more aesthetic layout. And we still continued to receive feedback, but it was fewer. BUT we got more online sales. And we got more hits to the site.
But now, we are getting many more hits to the site - but almost nobody is sending us feedback. The online sales dropped. So somehow we've gone to quality visits to quantity visits. The only thing I can think of is that our site went from being homey and approachable to almost too professional, or mabye theres too much distraction...
I'd like your opinion by comparing the site versions. There were many steps in each version but I published whatever was the most recent just before it was replaced by a new version. So here it is:
Original Ugly Site
First Redo, not so pretty
2nd Redo, much better
Most Recent, I think it's the best... but is it effective?
thanks in advance
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