Originally posted by: Garfield3d
Yes, it hurt Nvidia. The original GeforceFX came out a full cycle after ATI's Radeon 9700 Pro. It was also a poor performer, losing to the Radeon in most benchmarks whereas many anticipated that its late arrival would mean that it could blow the 9700 to bits. The rest of the GeforceFX line has not been very impressing either, with the Geforce 5600 Ultra being one of the few bright spots due to its price

erformance ratio. Nvidia's marketing has done a lot of things for them though. They've milked their pre-FX reputation, garnered numerous OEM deals, and focused heavily on the mid to lower range consumers. What is notable, though, is whlie Nvidia's "counterparts" for the last few cards have finally been on par, the availability for several of them have been tardy compared to ATi (9500 line especially, and then the 9600 line). Note how the 5600 and 5200 came out after the 5700. Even in the case of the 5950, Nvidia came out with the 5900, then the 9800XT was pushed out, and Nvidia responded with the 5950.
So, instead of ATi still being the bumbling OEM company that it used to be, there's actually competition now. If the original GeforceFX lived up to expectations, I think ATi would still be known for the OEM cards.