So what's the overall consensus with this? I'm open to the possibility of just getting it repaired but would like to hear some other opinions..
The wheels are about $350 per, I'm guessing dealer cost is $250. I feel like considering the damage done (not light scratches... obvious negligence) and the risk involved in a refinished wheel (not major, but I'd guess there's a minor possibility of an issue) means it isn't asking much for the dealer to replace them. Keep in mind that this is a BMW dealer, and I really am paying more for supposedly better service. I've also seen and read about people having problems with refinished wheels compared to the factory.
If it were a roadside tire place or small shop then I could see letting something like this slide. If it was like an "accident" like someone bumping into it with another car, a random scratch, something like that then I'm ok with a factory quality repair.
To me, this is a little different. Maybe I'm being an ass, but think about what it would take to make gouges down to the metal of a wheel through powdercoat.. There's no way they didn't realize the damage they were doing, even if it wasn't on finished part of the car. Perhaps I'm taking it personal, but I wouldn't be so pissed off it didn't seem like such an obvious screw up