Reynolds and the team behind him are marketing geniuses. Between his ongoing "spat" with Hugh Jackman and what appears to be this impromptu stunt, Dead Pool 2 has a great news cycle heading into next week. Although I expect the content (this is R correct?) is going to keep it from doing as well as the last two Marvel movies, it is still going to be taking a lot of money out of pockets. Both my nerd-teen year old kids are stoked about it.