DDR3 Offers Opportunity For Memory Manufacturers To Get It Right.

[The-Noid]

OCZ's new AM2 only memory got me thinking. Other memory companies including OCZ simply play to people with simple minds that they are increasing their performance drastically.

I mean come on why does a company need 400 products.

DDR3 promises a new opportunity for manufacturers. Rather than having to do a whole lot of research for specific IC's and speed grades. Companies should change their enthusiast part naming scale.

For OCZ you currently have this product lines or EOL product lines during the DDR2 era (Yes these really are real):

Crossfire Ready Memory, SLI Ready Memory, Gold, Platinum, Titanium, Plutonium, Special Ops, Special Ops Urban Camo, Vista Uprade, Vista Performance, Bronze, Value, Flex, Reaper, Platinum Extreme, Platinum Enhanced, AMD Only, Platinum DFI, Titanium DFI Only, GOLD Gx, Gold XTC, System Elite and finally, Value Pro.

Each of these product lines also as multiple modes and speed grades.

A new naming scale should be like this for DDR3.

For DDR2 it would be simply:

PC2-6400 3-3-3-8 | D9GKX | 2.25-2.4v
PC2-6400 3-4-3-9 | Promos | 2.2-2.25v
PC2-6400 4-4-4-12 | Promos | 2.1v
PC2-6400 5-5-5-15 | Value Not IC Specific | 1.9v
PC2-8000 4-4-4-12 | D9GKX | 2.25-2.4v
PC2-8000 5-5-5-15 | D9GMH | 2.2v
PC2-8500 5-5-5-15 | D9GMH | 2.25v
PC2-8888 4-4-4-12 | D9GKX | 2.4v
PC2-9200 5-5-5-15 | D9GMH | 2.3-2.4v
PC2-9600 5-5-5-15 | D9GMH | 2.35v

At least this way the consumer knows what they are getting. OCZ is about offering numerous product lines to niche markets that offer little to no performance gain.

Remember OCZ TI 1t, which was a normal pc2-6400 set that was only relabeled to support 1T operation and price went up by $50.

 

[lopri]

And I'd like to know if those sticks will operate @1T with all 4 slots filled. :laugh: Aren't they 2GB sticks? So yeah, let's see how strong AM2 CPU's memory controllers are with 8 GB of RAM. OCZ has changed a lot from what it used to be a couple years ago.

 

[cmdrdredd]

Corsair does the same thing. Only companies like G.Skill, Teamgroup, Cellshock, Crucial, and Buffalo really tell the masses what ICs are in everything they sell. They don't swap ICs that often and if they do they let you know. There is no rev 2.0 with promos then a week run of 2.1 with micron then 2.2 with elpida the next week.

 

[zephyrprime]

Dude, do you think they unintentionally make those marketing names or something? It's entirely intentional to have these numerous product names.

 

[n7]

Corsair & OCZ = worst out there by far when it comes to marketing, & by marketing, i mean misleading :roll:

 

[cmdrdredd]

Originally posted by: n7
Corsair & OCZ = worst out there by far when it comes to marketing, & by marketing, i mean misleading :roll:

Yes, but those brands built a reputation of good overclock/gamer memory in the DDR days. Now they took that and used it to basically fool people into buying memory from them. They aren't bad memory, but they do have more product lines than MS has OS updates

 

[Lonyo]

I had to check the official OCZ website to make sure you hadn't made up some of these names!
They are ludicrous.

 

[nyker96]

better yet why don't they just state the highest clock reachable say at 2.3v or something most oc motherboard can reach. So we don't need to do the hard work of finding out the potential of the ICs.

 

[cmdrdredd]

Originally posted by: nyker96
better yet why don't they just state the highest clock reachable say at 2.3v or something most oc motherboard can reach. So we don't need to do the hard work of finding out the potential of the ICs.

because they bin the IC.

An IC that can do 2.3v at DDR2-1000 4-4-4-12 is binned into a memory priced at $220 per 2GB vs a IC that will only reliably do 2.1v DDR2-800 4-4-4-12. They do alot of testing to come up with each level.

 

[Pwntcomputer]

Originally posted by: Yoxxy
OCZ's new AM2 only memory got me thinking. Other memory companies including OCZ simply play to people with simple minds that they are increasing their performance drastically.

I mean come on why does a company need 400 products.

DDR3 promises a new opportunity for manufacturers. Rather than having to do a whole lot of research for specific IC's and speed grades. Companies should change their enthusiast part naming scale.

For OCZ you currently have this product lines or EOL product lines during the DDR2 era (Yes these really are real):

Crossfire Ready Memory, SLI Ready Memory, Gold, Platinum, Titanium, Plutonium, Special Ops, Special Ops Urban Camo, Vista Uprade, Vista Performance, Bronze, Value, Flex, Reaper, Platinum Extreme, Platinum Enhanced, AMD Only, Platinum DFI, Titanium DFI Only, GOLD Gx, Gold XTC, System Elite and finally, Value Pro.

Each of these product lines also as multiple modes and speed grades.

A new naming scale should be like this for DDR3.

For DDR2 it would be simply:

PC2-6400 3-3-3-8 | D9GKX | 2.25-2.4v
PC2-6400 3-4-3-9 | Promos | 2.2-2.25v
PC2-6400 4-4-4-12 | Promos | 2.1v
PC2-6400 5-5-5-15 | Value Not IC Specific | 1.9v
PC2-8000 4-4-4-12 | D9GKX | 2.25-2.4v
PC2-8000 5-5-5-15 | D9GMH | 2.2v
PC2-8500 5-5-5-15 | D9GMH | 2.25v
PC2-8888 4-4-4-12 | D9GKX | 2.4v
PC2-9200 5-5-5-15 | D9GMH | 2.3-2.4v
PC2-9600 5-5-5-15 | D9GMH | 2.35v

At least this way the consumer knows what they are getting. OCZ is about offering numerous product lines to niche markets that offer little to no performance gain.

Remember OCZ TI 1t, which was a normal pc2-6400 set that was only relabeled to support 1T operation and price went up by $50.

Marketing is marketing. If the consumer is too stupid or lazy to do their research....whos fault is that? It's like Ford saying "We have more trucks on the road over 200K miles than anyone else." Well that may be true, but the fact of the matter is that there were far more Ford trucks sold than any other truck.

Ford sells 1000 trucks and 100 are still on the road
Toyota sells 100 trucks and 99 are still on the road
Which company sells a more reliable truck? Well under the previous logic, Ford does.

Obviously the point is "our trucks are more reliable than your." What they don't mention is what percentage of their vehicles are still on the road after 200K miles or how much time and money was spend fixing those same vehicles.

Another recent study. "American cars become more reliable than Hyundai and Honda"

Well if you look in the fine print, it was for ONLY the first three months. Some of the "malfunctions" were broken plastic on the console and such. So because in the first three months of owning a brand new car, some fat Americans ass brushed up against a small plastic piece and it broke. Now Ford is more reliable? Give me a break.

Marketing is only so informative. Remember the source