I think both are fine, but prefer Gates for the reason stated- pretty sure they make a lot of OEM belts. Dayco may, as well. If not, they're certainly reputable, anyway.
On the timing belt itself, I would take either. For accessory drive belts, hell, I'll take generic parts store brands.
But what's more important is the other components. I don't know what comes in a timing belt kit branded as Gates- AFAIK, they do not make hard parts like pulleys/bearings. And definitely not water pumps. There is a third party involved there, and to avoid any question, I like to get OEM idlers/tensioners/water pumps.
If you can find the maker of the factory water pump, I'd go with them. For Japanese cars, Aisin is common. For American and Euro cars, it can be hard to track, as there seem to be more suppliers and more frequent changes. If nothing else, go for new (not reman) and made on the same continent as the car (i.e. not Chinese). This pretty much means avoid parts store water pumps.
I've seen way more failures of aftermarket water pumps replaced as maintenance than I have of actual factory pumps.