DrPizza
Administrator Elite Member Goat Whisperer
Except, it wasn't low pricing, it was medium pricing. My wife, who shops fairly frequently at JCP (we have *very* few choices within 1/2 an hour of us) knows her prices. "These used to be regularly $40, but they were on sale every other week for $20. Now, they're $30, and they don't do sales." That's when my wife stopped shopping at JCP (and now that they dropped it, she's back.)jc penny tried the low pricing all the time thing and it failed.
http://business.time.com/2012/05/17/why-jcpenneys-no-more-coupons-experiment-is-failing/
It's pretty hard to have a good experience at a store when you go there to purchase something you specifically want. You can have neutral experiences, and you can have bad experiences. You either get in, get what you want, and get out, unhassled by staff, and not annoyed by other customers, especially those in line in front of you; and not have to wait in line a long time. That's a neutral experience. Or, you can deal with pushy salespeople trying to get you to purchase extra warranties or trying to upsell you on crap. And, get stuck in a long line, with people counting out the exact change, rummaging through their purse to find the checkbook *after* everything's been rung up, etc.Honestly nowadays Amazon charges sales tax and most places pricematch Amazon so why no go B&M? For the last year I switched almost all my electronics purchases from Amazon/Newegg to Frys/Best Buy because of pricematching. Best Buy is nice because they give you reward points for money spent without having to sign up for a line of credit. That always makes it a little cheaper than Amazon/Newegg.
