Funny to see people just promoting this now, when I was doing it 20 years ago.
Yes it can help, but you want to slightly lap the top of the fets so they are both smooth and closer to perfectly planar.
You want to use thermally conductive epoxy, not that silicone based goop-in-a-tube shown in the video.
You don't need heatsinks that big. That is not the primary heat path, heatsinks on top of fets are only there to keep the fet encapsulation material from getting heat stress cracks.
The most important factor is ample airflow against the PCB copper itself whether that is fromt a high flow CPU heatpipe sink oriented that direction (which you set up to ramp up in fan speed more aggressively than your CPU 'sink needs since you are mismatching the CPU power to the motherboard), or adding your own DIY custom fan bracket to point at the board.
In situations where there are ample vias to the copper on the back of the board, it also helps to have an open area on the back of the board, whether there by case design or there because you cut one out. In the most extreme of cases you can also mount a fan to the back, but this and cutting are really more of a hobby thing to do, otherwise I would sooner get a motherboard with more 'fets to spread out the thermal density rather than upgrading the CPU in a marginal board.
Do not use any thermal interface material that allows removing the heatsinks later. That is far too weak a bond for bridging individual fets due to thermal expansion, will likely cause the whole heatisink to fall off eventually. This should be considered a permanent mod so do it right the first time.
Painting them to look pretty as seen in the video? Meh, if someone is that vain about it, buy a different board instead of adding an extra step that degrades radiation.
However a 2700X should only be 105W TDP? That board should handle that without adding heatsinks, are you sure your temp reading is correct or is it possible your PSU is causing high ripple that increases the average voltage above that needed for stability? Or did you set the CPU 'sink fan RPM way too low or swap in a different fan for noise reduction? Unless overclocking of course.