There is a misconception that the name change from Andersen Consulting to Accenture was simply the consulting firm's attempt to "hide" from the Enron scandal. This is not accurate given the timing of events. The split from Arthur Andersen was requested by the consulting side in 1998, and finally awarded in 2000; the Enron scandal (starting with the reporting of the infamous "LJM Partnerships") did not occur until well into 2001, with the scandal culminating in the months after that.
In reality, planning for a new name was underway before the arbitration decision was announced (Andersen Consulting partners felt that the word "Consulting" in the name was a drawback, since the firm was moving into non-consulting work such as outsourcing and ventures). Interestingly, internal Arthur Andersen emails in 2001 sent to all employees discussed future plans for Arthur Andersen to move ahead in the market with 3 names: Andersen Tax, Andersen Audit, and Andersen Consulting now that they had ownership over the name. Arthur Andersen was never able to revive the "Andersen Consulting" name since it was brought down by the Enron scandal before doing so. Accenture is typically listed in the top 100 corporate brands,[7] so the name change appears to have been a positive for the consulting firm. The fact that it is disassociated from the Arthur Andersen name certainly proved to be a positive after the Arthur Andersen/Enron scandal.