Lets not forget the iPad 1 was just an oversized iPod Touch, and was initially panned when it was announced. Their hardware development costs were nill, all their costs were in the App Store and developer support. As we've established before, it doesn't matter what Apple brings to market, people will buy it. Doesn't matter what it is, what it does, or what the person plans to do with it . . . if Apple makes it, people will buy it by the millions. Same with the 4S, wasn't what people wanted, panned by critics when announced, caused drop in Apple stock, etc. Broke sales records for Apple and sold millions.
The iPad 1 was panned by nerds, and 'experts'. Since Apple announced the iPhone back in '07, every expert and analyst and pundit has been wanting every product launch to do what the iPhone did. Blow everyone away. And it doesn't work that way.
The oft repeated idea, that if there is an apple on it, it will sell. Tell me, how well is the AppleTV doing? Especially the first gen one. Or the iPod Boombox? The iPhone Bluetooth Headset? The Mac Pro? The xServe? Not everything they touch turns to gold, people don't immediately go gaga for every Apple product.
Here is the issue. Apple makes 4 sizes of laptop in 5 models. They make 4 desktops in 5 models. They make 3 phones (some of them) in 2 colors. They make 1 tablet in 2 colors.
Dell makes.... I don't really want to count how many laptops they make. But off the top of my head they have the Inspiron, Latitude, Vostro, Precision, Studio, XPS and Alienware (is Studio still around?) All of those in various sizes and configurations.
Apple's products sell well because they know their market, and they know what to release and when. They are very selective about what they make and how they release it. And because they aren't rolling out a new iteration every month or two (I'm looking at you HTC and Moto) you definitely know that the latest thing will stay the latest thing for a while. Why there is a rush to get them on day one? I have no idea. They have a brand following, so does Sony, so does Modern Warfare (whoever it is that makes it).
My point is that it is trite to dismiss Apple's sales as blind following. I am sure that it is comforting to some 'Oh,
I know better,
I am not fooled by the hype, that is why I have my <insert device here>.'
And what about the people that lined up on launch day for the Galaxy Nexus? They weren't brainwashed by Samsung to just buy whatever has their name on it? No of course not, they are discerning consumers.