Grasshopper27
Banned
The Miller Lite "Catfight" commercial explained:
Beer Exec: "We've tried everything since 'Tastes great/less filling.' We've tried the 'best beer' strategy. We've tried Kung-Fu. Dick. Celebrities. Pilsner. Bar talk. And we keep sinking. Find the answer!"
Agency Guy: "Well, there's always breasts."
Beer Exec: "Breasts?"
Agency Guy: "Yeah, you know, hooters. Boobs. Jugs. Headlights."
Beer Exec: "Now hold on. This is 2003. Aren't we, as an industry and a society, past that? Isn't the nakedly sexist parading of women for the base amusement of male arrested adolescents degrading for everyone involved? Are we so desperate? Have we sunk so low?"
Agency Guy: "Britney Spears. Sports Illustrated swimsuit issue. Victoria's Secret. Howard Stern. Maxim. The Man Show."
Beer Exec: "Find me a pair of breasts! Big ones! No, make that four breasts! Is there still such a thing as mud wrestling? How about if we make it wet-cement wrestling instead? And, hey -- could they be lesbians?"
As a side note, many of you may not know this, but:
As it turns out, no, they can't be lesbians. This we know because Ogilvy & Mather, New York, in response to the above exchange (or one very like it), went ahead and produced a Miller Lite commercial in which two voluptuous young women with pounds of bouncing exposed cleavage get in a fight and wind up wrestling in wet cement before falling into a sultry kiss. But the networks, in their sensitivity, said: "Lose the kissing."
So there is a version of this commerical with them kissing, but it isn't being shown on TV. :| :| :|
I suddenly feel cheated! 😀
Hopper
Beer Exec: "We've tried everything since 'Tastes great/less filling.' We've tried the 'best beer' strategy. We've tried Kung-Fu. Dick. Celebrities. Pilsner. Bar talk. And we keep sinking. Find the answer!"
Agency Guy: "Well, there's always breasts."
Beer Exec: "Breasts?"
Agency Guy: "Yeah, you know, hooters. Boobs. Jugs. Headlights."
Beer Exec: "Now hold on. This is 2003. Aren't we, as an industry and a society, past that? Isn't the nakedly sexist parading of women for the base amusement of male arrested adolescents degrading for everyone involved? Are we so desperate? Have we sunk so low?"
Agency Guy: "Britney Spears. Sports Illustrated swimsuit issue. Victoria's Secret. Howard Stern. Maxim. The Man Show."
Beer Exec: "Find me a pair of breasts! Big ones! No, make that four breasts! Is there still such a thing as mud wrestling? How about if we make it wet-cement wrestling instead? And, hey -- could they be lesbians?"
As a side note, many of you may not know this, but:
As it turns out, no, they can't be lesbians. This we know because Ogilvy & Mather, New York, in response to the above exchange (or one very like it), went ahead and produced a Miller Lite commercial in which two voluptuous young women with pounds of bouncing exposed cleavage get in a fight and wind up wrestling in wet cement before falling into a sultry kiss. But the networks, in their sensitivity, said: "Lose the kissing."
So there is a version of this commerical with them kissing, but it isn't being shown on TV. :| :| :|
I suddenly feel cheated! 😀
Hopper
