Ctrl-Alt-Del on Halo 3 marketing

[Queasy]

ROFL

 

[foghorn67]

hehe, good find.

 

[bennylong]

Marketing through lousy QB. Alex Smith should be working on his passing game, not his Halo gaming skills.

http://sfgate.com/cgi-bin/arti...07/09/19/SP6JS8JMG.DTL

 

[randay]

that would so solve the whole husband/boyfriend having to get feminine products for wife/girlfriend issue! hell I'd buy them just to be cool!

 

[Jaiguru]

I actually saw a Pontiac commercial hyping Halo 3. They really are taking this too far.

 

[EvilComputer92]

marketing has gotten insane for this game, as if enough people didn't already know about Halo.

 

[RandomFool]

that is good.

 

[Queasy]

Originally posted by: EvilComputer92
marketing has gotten insane for this game, as if enough people didn't already know about Halo.

Well, they did draw the line at Halo 3 lotto tickets and Cortana lingerie. Link

Microsoft is wary of watering down "Halo," meaning it would rather walk away from deals for Master Chief pajamas or Covenant sippy cups.

"It's a balancing effort to be very, very careful that we don't over saturate and piss off our 15 million fans," said Brian Jarrard, franchise lead at Bungie, the game studio within Microsoft that created "Halo."

"We are obviously looking to broaden 'Halo' and make it accessible ... while at the same time, we want to keep feeding our core audience."

Microsoft had little experience in talking to toy makers and others about how to transfer an on-screen experience to real objects. But such experts exist in the licensing arms of movie studios, so Microsoft partnered with 20th Century Fox to act as the main licensing agent for the "Halo" brand.

Items that did not make the cut were a "Halo"-themed lottery ticket, lingerie modeled after a female hologram character and toy guns based the game's weapons. Instead, fans can expect high-quality action figures from McFarlane Toys, a tabletop game from WizKids Inc and replica weapons for mature buyers.

"We're very clear with them that this is not about running out and carpet-bombing everything. This is figuring out how in 5 years we're hitting new customers as opposed to in 5 years nobody cares," Schrek added.

 

[bennylong]

Can I buy Halo Underoo or Brief? Sexy