Creative cuts life support for 3DLabs

apoppin

Lifer
Mar 9, 2000
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alienbabeltech.com


from theInq
[but a good - if long - read [for a change]

The Last Mohican of OpenGL
[in brief PART]
Realizm - the (unloved) champion
After its acquisition by Singapore-based Creative Technology, 3DLabs was expected to get a fresh potion infusion to propel it to the forefront of the workstation 3-D graphics fight, ahead of ATI and Nvidia. After all, 3DLabs - itself a combination of merged Intergraph Wildcat and the 'original' 3DLabs group - did have the engineering strengths, intellectual property and impressive track record at achieving excellent OpenGL 3-D performance in both engineering and multimedia apps. They were the regular winners of the ViewPerf OpenGL benchmark runs by SPEC.

Widely respected for its industry leadership in high-end dekstop 3-D, second only to the golden age of Silicon Graphics, 3Dlabs pioneered many OpenGL firsts, including the development of the OpenGL Shading Language, and even released an open source version of the OpenGL Shading Language compiler front-end to stimulate creativity in this niche market. Also, they were among the firsts to exploit OpenGL parallel GPU approach on the PC long time ago with their GLiNT processors - it seems British do have a particular fondness for parallelism, from Inmos Transputers for CPUs, to Quadrics QsNet for interconnect, to 3DLabs OpenGL chips in graphics... technically they were the leaders in all three . . .

One Realizm speciality is the Ratelock feature, where the application updates the hardware graphics subsystems with the minimum frame swap period it would tolerate. If one of the graphics subsystems detects that it cannot complete the rendering of a frame in the required time, it simply discards that frame and moves on to the next one. This lets the system as a whole to maintain the required frame rate overall.

Now, the card that did all that was Realizm 800 - a full-length PCI-E X16 device covered almost completely in black cooler - with one VSU backed up by 128 MB RAM, running two VPUs with 512 MB GDDR3 each. When finally shipping a year ago, it broke up quite a few OpenGL application performance records. You can still find it in many brand-name vendors' highest-end workstation configurations.

This approach would evolve easily into an elegant, single card quad-GPU solution, much ahead of what SLI or CrossFire offer right now - no clunky cables needed, multi-screen capability not sacrificed, and far more balanced overall architecture. Even with multiple-cards, the interconnect would not have to carry final pixels for compositing, but parallelise the operation at vertex level from the beginning. . . .

even after the takeover, the business effort to push the product and platform was, to say mildly, lacking - it was in a way worse than "stealth marketing" of Alpha by Digital, and we all know what happened to both Alpha and Digital (at least the bosses got the money, as it usually happens). Even the press in this field would rarely, if ever, receive a call from Creative-3DLabs giving updates or testing platforms. . . .

It didn't help that Creative is way too close to Microsoft - the chief hangman of OpenGL in favour of its disastrous DirectX - in its fight against Apple. It's hard to guess what happened in the boardrooms, but I don't believe Micro$oft went on their knees to Creative to preserve the flagship OpenGL workstation card brand, when their own Windows Vista is expected to dispose with direct OpenGL drivers altogether (and run them through a potentially horrible DirectX layer instead).

Now that the remaining few bones of 3DLabs will only handle graphics for mobile phones and PDAs . . .
 

mwmorph

Diamond Member
Dec 27, 2004
8,877
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that's sad, at work we have quite a few realizm gfx cards and they work admirably, if a bit expensive. I was always a supporter of the underdog and it's sad to see the underdog that actually competes, and competes well to scuttle out of the field when it still has so many strengths.
 

Gstanfor

Banned
Oct 19, 1999
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Sadly, this was an inevitable outcome from the day Creative got their filthy claws on 3DLabs.

One positive outcome may well be that nVIDIA and ATi gain some more talented engineers out of this, since I doubt many of 3DLabs' engineers are going to be delighted by going from Realizm cards to mobile phone chips.
 

yhelothar

Lifer
Dec 11, 2002
18,409
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Why did Creative buy out 3Dlabs without actually using any of its assets? Seems like a waste.
 

Gstanfor

Banned
Oct 19, 1999
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Why did creative buy out Aureal without using their assets? Creative are a bunch of pricks, and if ever a company deserved to go under it's them.
 

mwmorph

Diamond Member
Dec 27, 2004
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Originally posted by: Gstanfor
Why did creative buy out Aureal without using their assets? Creative are a bunch of pricks, and if ever a company deserved to go under it's them.

yup. Creative bougt out Aureal and shelved A3D2 which is still as good if not better than EAX3. They cant go under though, they have no competitors.
 

BenSkywalker

Diamond Member
Oct 9, 1999
9,140
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They cant go under though, they have no competitors.

It would be nice if nVidia would make a serious effort into audio- they have proven they can go toe to toe with ease if they want. That could have something to do with CL's acquiring 3DLabs- offer nVidia their exit from workstation parts if nV remains out of the APU market(not that something like that would ever be made public).
 

apoppin

Lifer
Mar 9, 2000
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Originally posted by: Gstanfor
Sadly, this was an inevitable outcome from the day Creative got their filthy claws on 3DLabs.

One positive outcome may well be that nVIDIA and ATi gain some more talented engineers out of this, since I doubt many of 3DLabs' engineers are going to be delighted by going from Realizm cards to mobile phone chips.

true and true

and hopefully nVidia will provide competition to Creative . . . whatever happened to SoundStorm?

maybe Ben has it right . . .

. . . a nVidia "deal" with Creative . . . nVidia pulls out of Audio and in return loses Realizm as a competitor in the Workstation marketplace. . . . that really is acreative trade. :p
:Q
 

5150Joker

Diamond Member
Feb 6, 2002
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www.techinferno.com
Originally posted by: mwmorph
Originally posted by: Gstanfor
Why did creative buy out Aureal without using their assets? Creative are a bunch of pricks, and if ever a company deserved to go under it's them.

yup. Creative bougt out Aureal and shelved A3D2 which is still as good if not better than EAX3. They cant go under though, they have no competitors.


Actually Creative has some serious competition from integrated HD sound on motherboards. More and more people are opting to use integrated solutions rather than buying a Creative card or any other for that matter.
 

apoppin

Lifer
Mar 9, 2000
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Originally posted by: GTaudiophile
Does OpenGL essentially die with them?

no

id will continue to program their engines and it will continue on . . . despite M$' best efforts to kill it

Vista won't run Ogl games very well
:Q
[perhaps another reason to keep XP]
 

Lord Banshee

Golden Member
Sep 8, 2004
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Originally posted by: GTaudiophile
Does OpenGL essentially die with them?

No, i can only name 2 out of ALOT CAD/DCC programs that use DirectX, 99% of them use OpenGL.

The only two i can name are 3dsmax(DCC) and Alibra(CAD), every program i use for work uses only OpenGL... i wonder if microsoft is going to force all of them to switch to DirectX hearing that Vista will only use a DirectX Layer for OpenGL... (that sounds BAD very BAD), not to mention all those companys going to have to rewrite their API calls, nope i don't see that happening nicely, OpenGL will stay for some time now but maybe not in games.
 

natto fire

Diamond Member
Jan 4, 2000
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Wow, I would say boycott Creative, but: a)boycotts are stupid, ineffective, b)the last sound card I bought was an Aureal one, and will probably be the last for some time (I wonder where it's at?)

Anyways, I really like OpenGL, even if I do have a 9600XT. It just seemed like a neat way to do things. Plus, propietary software rubs me the wrong way.
 

AnnoyedGrunt

Senior member
Jan 31, 2004
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I had nothing but problems with the 3D Labs cards, most of which seemed to be driver related.

Still though, sad to see the company go.

-D'oh!
 

fierydemise

Platinum Member
Apr 16, 2005
2,056
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Originally posted by: Lord Banshee
Originally posted by: GTaudiophile
Does OpenGL essentially die with them?

No, i can only name 2 out of ALOT CAD/DCC programs that use DirectX, 99% of them use OpenGL.

The only two i can name are 3dsmax(DCC) and Alibra(CAD), every program i use for work uses only OpenGL... i wonder if microsoft is going to force all of them to switch to DirectX hearing that Vista will only use a DirectX Layer for OpenGL... (that sounds BAD very BAD), not to mention all those companys going to have to rewrite their API calls, nope i don't see that happening nicely, OpenGL will stay for some time now but maybe not in games.

Lightwave 3D can use Direct X
 

BFG10K

Lifer
Aug 14, 2000
22,709
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id will continue to program their engines and it will continue on . . . despite M$' best efforts to kill it
Microsoft is improving OpenGL support on Vista.

Vista won't run Ogl games very well
After the drivers are mature enough Vista will probably run them better than XP.
 

apoppin

Lifer
Mar 9, 2000
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alienbabeltech.com
Originally posted by: BFG10K
id will continue to program their engines and it will continue on . . . despite M$' best efforts to kill it
Microsoft is improving OpenGL support on Vista.

Vista won't run Ogl games very well
After the drivers are mature enough Vista will probably run them better than XP.

do you have any links to this?

i thought Vista used a DX layer to run Ogl.
:confused:
 

Topweasel

Diamond Member
Oct 19, 2000
5,437
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Originally posted by: Gstanfor
Why did creative buy out Aureal without using their assets? Creative are a bunch of pricks, and if ever a company deserved to go under it's them.

As far as I know they used their assets, this isn't a creative - Aureal or Nvidia- 3dFX deal, its more like a Compaq - DEC or SGI - Cray deal. When Creative stopped making Nvidia based video cards they Purchased 3Dlabs to stay in the professional market and to possibly head back into the gaming market if 3dlabs ever made a cost effective chip that had enough performance to play with the big boys. But just like DEC and Cray the cost for devlopment kept rising and purchases kept getting lower to the point where you have to say enough is enough. But unlike them Creative is keeping it alive even if they are firing alot of people so their is always a chance for them to jump back up to atleast desktops.

Creative has done alot of bad things in their time but I do not feel as though this is one of them.
 

Dribble

Platinum Member
Aug 9, 2005
2,076
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Don't know what the death of 3d labs has got to do with the death of open GL? GL is supported and updated by both nvidia and ati - chances are all the new graphics card features end up in GL first as it's easy to add extensions to that, where as direct-X is dependent on a new release from MS.
As long as there is more then windows around (e.g. mac's, unix workstations, ps3) direct X (which is windows only) can't take over. If you've got to write an app that has to run on more then windows (such as most of those engineering apps which also run on unix) OGL is your choice.
 

rbV5

Lifer
Dec 10, 2000
12,632
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Originally posted by: apoppin
Originally posted by: BFG10K
id will continue to program their engines and it will continue on . . . despite M$' best efforts to kill it
Microsoft is improving OpenGL support on Vista.

Vista won't run Ogl games very well
After the drivers are mature enough Vista will probably run them better than XP.

do you have any links to this?

i thought Vista used a DX layer to run Ogl.
:confused:
Applications can use a vendor ICD for OpenGL just like now with Windows. Games and applications won't run any different on Vista than XP currently using a vendor supplied ICD. They won't be able to advantage some Vista GUI elements(AFAIK) unless they run under MS ICD, but I doubt the user will care when they're in a full screen OpenGL application or game.

 

Zap

Elite Member
Oct 13, 1999
22,377
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Originally posted by: Captain Howdy
Wow, I would say boycott Creative... propietary software rubs me the wrong way.

You must really love the Creative drivers then... bloatware and you can't get full drivers from their site, only "upgrade" drivers.
 

Schadenfroh

Elite Member
Mar 8, 2003
38,416
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Originally posted by: Zap
Originally posted by: Captain Howdy
Wow, I would say boycott Creative... propietary software rubs me the wrong way.

You must really love the Creative drivers then... bloatware and you can't get full drivers from their site, only "upgrade" drivers.

Creative labs has changed a good deal in the area of drivers....

Full (non upgrade) drivers with no bloat

unless you call this bloat:

Filename: SBAX_WEBUP_LB_2_08_0004.exe

This download contains an improved version of the drivers found on the Sound Blaster Audigy®, Audigy 2 series, and Audigy 4 series installation CDs. It also supports Microsoft® Windows® XP Professional x64 Edition.

This download supports the following audio devices only:

* Creative Sound Blaster® Audigy including Platinum and Platinum eX series
* Creative Sound Blaster Audigy 2 including Platinum, Platinum eX, and Value series
* Creative Sound Blaster Audigy 2 ZS including Platinum and Platinum Pro series
* Creative Sound Blaster Audigy 4 Pro and Sound Blaster Audigy 4

This download also includes the following application:

* Creative Audio Console
The application enables you to use the Sound Blaster Audigy, Audigy 2 series, and Audigy 4 series features and functions.




Requirements:

* Windows XP Professional x64 Edition, Windows XP Service Pack 2, or Windows 2000
* Sound Blaster Audigy, Audigy 2 series, or Audigy 4 series audio devices listed above

Notes:

* This download will uninstall the drivers for your existing audio device before proceeding with the installation.
* For Audigy 2 and Audigy 4 series only: After updating your driver, download and install Creative MediaSource? DVD-Audio Player DVDA_PCApp_LB_2_00_75.exe.
* Creative MediaSource DVD-Audio Player is unavailable for Windows XP Professional x64 Edition.
* Do not install this driver for the Creative Sound Blaster Audigy LS or Sound Blaster Audigy SE audio device.
 

imported_ST

Senior member
Oct 10, 2004
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Originally posted by: virtualgames0
Why did Creative buy out 3Dlabs without actually using any of its assets? Seems like a waste.

Without divulging into specifics, Creative has always had a minority stake into 3dlabs, whose main assets were in its IP. Intel even licensed some of their design into the IGP chips, the highest volume graphics chips sold in the world. With the acquisition of Wildcat line, it was thought that although they can't touch the ATIs and nVidias of the world when it comes to consumer graphics, they would at least be competitive in the professional workstation graphics space. But nVidia did a great job leveraging and proliferating the geforce cores upstream to the Quaddro line. 3Dlabs does have a great engineering department (highly gifted and talented especially in the opengl space), but it could not compete in the cut throat product cycles and without any leverage in volumes that the consumer market cards could afford, it was difficult to be competitive.

Note: these views were of my own and not tied to any present or previous employers.
 

Keysplayr

Elite Member
Jan 16, 2003
21,211
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There's always M-Audio for an alternative sound card solution. Their Revolution Series was pretty dern nice. I had one a while back.

M-audio

And no, I'm not an M-Audio shill. :D