I think it has to do with the way the alphas fins are...otherwise with most HS the method of blowing air onto the HS is far more efficient.
Overall it pulls air from further away from source of heat (thus cooler) and scours down onto the surface area of the fins thus reducing temperature...I tested it out with my HSF and it raised temps 3-4celsius the other way as well as raised rpm rate of my fan as it had to spin faster to achieve same rate of cfm. I liken this to putting a box fan tight up against a flat wall. The fan doesn't seem to push the same amount of air as it fights to suck air in the back from the small crack between wall annd box fan...Now this is more extreme but I think it goes to explain the ability of the fan to pull air from an area that is blocked at least 50percent by the surface of the the top of the fins, thus constricting it.