With the ASUS boards, the BIOS configuration is usually the place to start. I can't explain the specifics -- a malady I seem to have lately with a lot of these topics. Instead of "Silent" mode, there should be a "User" or "Custom" mode.
After booting Windows, open AI Suite and choose Fan Xpert. You can then define a "fan curve" for both of "CPU_fan" and "Chassis_fan" which seems to thermally control either according to CPU temperatures.
Once you've tested and saved a fan "profile," you shouldn't need to enter Fan Xpert again unless you want to modify the profile.
I hope this helps. I spent several years fiddling with aftermarket fan controllers, sensors -- all of it -- hoping that the mobo makers would make an elegant solution to motherboard fan control that eliminates all the complexity and expense of front-panel controllers. They have apparently done it, and I've been very lucky with my ASUS board.
I have a Gentle Typhoon AP-30 as my single, high-powered exhaust fan. It would be more of a problem and less of an asset if I couldn't control it thermally. As it stands, it idles at 1,300 RPM and slowly ramps up to ~2,000 under very mild CPU loading (games an' such). Under severe stress-tests, it's set to go to a maximum 3,400 with temperatures over 68C. The fan's top-end is 4,200. Imagine what that would be like.
Even so, the fan is "acoustically enhanced" with a ducting mod I made for it, with a layer of Spire acoustic foam rubber on the inside and four layers on the outside.
3,400 is not so bad . . . . But without the motherboard fan control (with Fan Xpert) -- an elegant system would be an audible curse.