could this be a glimmer of hope for toyota?

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evident

Lifer
Apr 5, 2005
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And critics may be all too ready to find fault even, for example, when it comes to his passion for sports cars, saying Toyota could lose its focus at a time when it should be concentrating on cash cows such as the Corolla sedan.

Toyota heir carries weight of "Toyoda Restoration"

I would love to see the return of 2 or 3 Toyota sports cars in their lineup such as an MR2, celica and supra and lexus equivalents along with their more conventional offerings. with this new guy as head, hopefully they can shake their boring image and make something cool
 

SearchMaster

Diamond Member
Jun 6, 2002
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He's not exactly the new owner, but I agree with your sentiment. When I was in the market for a sports car in the early 90s (geez, it's been a while), the Supra was too pricey for me, the Celica was too wimpy, and the MR2 was too small. However, now I'd love to see another sporty effort from them.
 

Gibson486

Lifer
Aug 9, 2000
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You make what people want. It is the reason why Toyota sells so many cars. Why change it if the formula works? It's the reason why the Accord is heading in that direction. Besides, I think lots of the "boring Toyota" comments are over done. Yes, the corolla is a boring car, but it does not handle badly at all. Infact, it is pretty competent. It just has steering that is assisted a little too much (and it has an engine that can't move through Paris Hilton). The 2010 Camry's handling is equally good and it does not suffer as badly from the numb steering (it's actually not as numb as previous Camrys and it has a fantastic engine). The sporty market is small....and the sporty market eventually becomes the boring market that buys those boring camrys.

Yes, Toyota can probably make a sporty sedan that could bring the mazda3 to its knees, but why would they want to do that at the expense of selling more than double the amount of mazda3s? The truth is, for most, the mazda3's ride is just too harsh. We saw what happened with Toyota's sporty cars. They didn't sell. Just like the RSX did not sell at the end of its life. No one is buying Miatas (they still have tons of 08s on the lot), even with the hefty discount. Toyota even went as far as to make a sporty corolla with a turbo. No one bought it. They have version now with the camry's 2.4L and stiffer suspension. No one buys it. So why would Toyota continue this trend of making cars that no one will buy?
 

Black88GTA

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Sep 9, 2003
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Originally posted by: Gibson486
You make what people want. It is the reason why Toyota sells so many cars. Why change it if the formula works? It's the reason why the Accord is heading in that direction. Besides, I think lots of the "boring Toyota" comments are over done. Yes, the corolla is a boring car, but it does not handle badly at all. Infact, it is pretty competent. It just has steering that is assisted a little too much (and it has an engine that can't move through Paris Hilton). The 2010 Camry's handling is equally good and it does not suffer as badly from the numb steering (it's actually not as numb as previous Camrys and it has a fantastic engine).

I drove my coworker's 07 Corolla a couple times. And yes, it handles terribly. There is absolutely no reason why such a lightweight car should roll so badly in turns at even low speeds. The engine is loud, buzzy and weak. Acceleration is abysmal. The interior is bland, boring, and has cheap-feeling materials. The seats are uncomfortable. The stereo sucks. The exterior is hideous. I honestly cannot think of one thing that I liked about it. A truly awful car, IMO. People buy them because they are super cheap, fuel efficient, and have a reputation for reliability. Although my coworker's car died completely (with 15k miles on it) when the ECU decided to suicide on the expressway for no apparent reason. But of course, it must have been a fluke, because after all, it's a Toyota. :roll:

The sporty market is small....and the sporty market eventually becomes the boring market that buys those boring camrys. Yes, Toyota can probably make a sporty sedan that could bring the mazda3 to its knees, but why would they want to do that at the expense of selling more than double the amount of mazda3s?

To shake their image as a boring manufacturer of automotive appliances? Right now, the name "Toyota" evokes about as much emotion among automobile enthusiasts as the name "Maytag". It wouldn't hurt to generate interest in the brand among young first-or-second-time buyers who are interested in sporty cars, either. One good first impression is sometimes all it takes to keep a lifetime customer - while one bad one can cause that same person to swear off of one manufacturer for life. Look at all of the people who bought GMs, Fords, and Chryslers in the '80s that fell apart on them - who sadly are now driving Hondas and Toyotas as a result.

The truth is, for most, the mazda3's ride is just too harsh. We saw what happened with Toyota's sporty cars. They didn't sell. Just like the RSX did not sell at the end of its life. No one is buying Miatas (they still have tons of 08s on the lot), even with the hefty discount. Toyota even went as far as to make a sporty corolla with a turbo. No one bought it. They have version now with the camry's 2.4L and stiffer suspension. No one buys it. So why would Toyota continue this trend of making cars that no one will buy?

They didn't sell for tons of reasons. Supra was overpriced, MR2 was outclassed (and beaten price-wise) by the Miata, and the Celica was for girls. If they made the Supra and MR2 more competitive price-wise, and put some non-shitty engines in the Celica, I bet things would be very different. And nobody is buying anything right now - it's not just Miatas that aren't selling. They haven't been able to give new cars away due to the economy.

Besides, you can't just slap a turbo into a hideous, sloppy handling, grandmotherly econobox like a Corolla and expect it to sell. No matter what you do to it, it's still ugly as shit and has a terribly stodgy image.

I do hope Toyota can start making interesting cars again. They haven't had anything even remotely interesting in their lineup for years.
 

VinylxScratches

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Feb 2, 2009
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Originally posted by: Black88GTA
Originally posted by: Gibson486
You make what people want. It is the reason why Toyota sells so many cars. Why change it if the formula works? It's the reason why the Accord is heading in that direction. Besides, I think lots of the "boring Toyota" comments are over done. Yes, the corolla is a boring car, but it does not handle badly at all. Infact, it is pretty competent. It just has steering that is assisted a little too much (and it has an engine that can't move through Paris Hilton). The 2010 Camry's handling is equally good and it does not suffer as badly from the numb steering (it's actually not as numb as previous Camrys and it has a fantastic engine).

I drove my coworker's 07 Corolla a couple times. And yes, it handles terribly. There is absolutely no reason why such a lightweight car should roll so badly in turns at even low speeds. The engine is loud, buzzy and weak. Acceleration is abysmal. The interior is bland, boring, and has cheap-feeling materials. The seats are uncomfortable. The stereo sucks. The exterior is hideous. I honestly cannot think of one thing that I liked about it. A truly awful car, IMO. People buy them because they are super cheap, fuel efficient, and have a reputation for reliability. Although my coworker's car died completely (with 15k miles on it) when the ECU decided to suicide on the expressway for no apparent reason. But of course, it must have been a fluke, because after all, it's a Toyota. :roll:

Funny, that's how my experience was with a 07 Ford Focus :p
 

SickBeast

Lifer
Jul 21, 2000
14,377
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Toyota makes some superb cars like the Prius and much of its Lexus lineup. I agree that the Corolla is boring, but there's only so much you can put into a car for $15K. My Civic sedan handled like crap until I complained to Honda and they tuned my suspension to match that of the Si model. It's not a supercar, but it's very practical and great on gas. Is there road noise? Yes, but I can live with it given what I paid for it and considering how little I have to pay for gas.
 

theeedude

Lifer
Feb 5, 2006
35,787
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Originally posted by: Gibson486
You make what people want. It is the reason why Toyota sells so many cars. Why change it if the formula works? It's the reason why the Accord is heading in that direction. Besides, I think lots of the "boring Toyota" comments are over done. Yes, the corolla is a boring car, but it does not handle badly at all. Infact, it is pretty competent. It just has steering that is assisted a little too much (and it has an engine that can't move through Paris Hilton). The 2010 Camry's handling is equally good and it does not suffer as badly from the numb steering (it's actually not as numb as previous Camrys and it has a fantastic engine). The sporty market is small....and the sporty market eventually becomes the boring market that buys those boring camrys.

Yes, Toyota can probably make a sporty sedan that could bring the mazda3 to its knees, but why would they want to do that at the expense of selling more than double the amount of mazda3s? The truth is, for most, the mazda3's ride is just too harsh. We saw what happened with Toyota's sporty cars. They didn't sell. Just like the RSX did not sell at the end of its life. No one is buying Miatas (they still have tons of 08s on the lot), even with the hefty discount. Toyota even went as far as to make a sporty corolla with a turbo. No one bought it. They have version now with the camry's 2.4L and stiffer suspension. No one buys it. So why would Toyota continue this trend of making cars that no one will buy?

In a sense I agree. I drive a Mazda3, and I probably would not buy it if it was an identical Toyota. I don't think they have the cachet in the car enthusiast community to generate much excitement for that kind of product. Boring automotive appliances work for them, they should stick to that.
On the other hand, automotive appliances are a commodity, so they may get their margins squeezed from other players, especially Koreans, who seem to be able to get into every industry Japanese have, commoditize it, and eventually eat their lunch. To get higher profits, you can't just build generic reliable cars, you have to build something that people must have now and are willing to pay a premium for.
 

theeedude

Lifer
Feb 5, 2006
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BTW, I don't think Toyota could make a sporty sedan to bring a Mazda3 to its knees. It's not in their DNA. Nor have they done it in the European market, for example, where customers expect a much better handling car than on open highways of US.
Mazda had access to the best of Mazda, Ford, and Volvo designs for the 3, which shares platform with Euro Ford Focus and Volvo S40.
All of these companies have decades of experience designing great handling FWD platforms and fine tuning them. Toyota has stuck to platforms which are basically dinosaurs at this point, and don't deliver the type of balance between ride and handling that a modern platform does. And while Toyota could copy a Mazda platforms, they don't have the in house know-how to beat it.
 

cheesehead

Lifer
Aug 11, 2000
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Originally posted by: senseamp
BTW, I don't think Toyota could make a sporty sedan to bring a Mazda3 to its knees. It's not in their DNA. Nor have they done it in the European market, for example, where customers expect a much better handling car than on open highways of U

What about the mid-80s RWD Corollas?

I think that we'll be seeing a performance car through the Scion brand, which is generally being riced to heck anyway. Probably RWD, 2-seater or 2+2, and with a turbocharged in-line four. And you'll be able to get stupid ricer accessories as factory extras.

 

theeedude

Lifer
Feb 5, 2006
35,787
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Originally posted by: Cheesehead
Originally posted by: senseamp
BTW, I don't think Toyota could make a sporty sedan to bring a Mazda3 to its knees. It's not in their DNA. Nor have they done it in the European market, for example, where customers expect a much better handling car than on open highways of U

What about the mid-80s RWD Corollas?
Al Bundy scored 4 touch downs in one game too. Those days and expertise are long gone.
I think that we'll be seeing a performance car through the Scion brand, which is generally being riced to heck anyway. Probably RWD, 2-seater or 2+2, and with a turbocharged in-line four. And you'll be able to get stupid ricer accessories as factory extras.
I don't think we'll see a true performance car from Scion. Scion is all about taking Toyotas and repackaging them in hip forms, not about building a true performance car from ground up, so it will be limited by Toyota platforms. Plus Scion buyers are in a lower price range than it would take to build a car that you describe. Plus if they cannot build a truly fun to drive affordable Lexus, with much more resources, I am not very hopeful for Scion.
 

jlee

Lifer
Sep 12, 2001
48,518
223
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Originally posted by: senseamp
BTW, I don't think Toyota could make a sporty sedan to bring a Mazda3 to its knees. It's not in their DNA. Nor have they done it in the European market, for example, where customers expect a much better handling car than on open highways of US.
Mazda had access to the best of Mazda, Ford, and Volvo designs for the 3, which shares platform with Euro Ford Focus and Volvo S40.
All of these companies have decades of experience designing great handling FWD platforms and fine tuning them. Toyota has stuck to platforms which are basically dinosaurs at this point, and don't deliver the type of balance between ride and handling that a modern platform does. And while Toyota could copy a Mazda platforms, they don't have the in house know-how to beat it.

I think they could, but it's likely not cost-effective.

I love my MR2, and would love to be able to buy a newer equivalent. Granted, I think my car's sticker price was almost $24k..in '91.. :eek:
 

foghorn67

Lifer
Jan 3, 2006
11,883
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Originally posted by: VinylxScratches
Originally posted by: Black88GTA
Originally posted by: Gibson486
You make what people want. It is the reason why Toyota sells so many cars. Why change it if the formula works? It's the reason why the Accord is heading in that direction. Besides, I think lots of the "boring Toyota" comments are over done. Yes, the corolla is a boring car, but it does not handle badly at all. Infact, it is pretty competent. It just has steering that is assisted a little too much (and it has an engine that can't move through Paris Hilton). The 2010 Camry's handling is equally good and it does not suffer as badly from the numb steering (it's actually not as numb as previous Camrys and it has a fantastic engine).

I drove my coworker's 07 Corolla a couple times. And yes, it handles terribly. There is absolutely no reason why such a lightweight car should roll so badly in turns at even low speeds. The engine is loud, buzzy and weak. Acceleration is abysmal. The interior is bland, boring, and has cheap-feeling materials. The seats are uncomfortable. The stereo sucks. The exterior is hideous. I honestly cannot think of one thing that I liked about it. A truly awful car, IMO. People buy them because they are super cheap, fuel efficient, and have a reputation for reliability. Although my coworker's car died completely (with 15k miles on it) when the ECU decided to suicide on the expressway for no apparent reason. But of course, it must have been a fluke, because after all, it's a Toyota. :roll:

Funny, that's how my experience was with a 07 Ford Focus :p

Focus is better isolated from NVH than the Corolla. I think the engine doesn't sound as smooth though. Even cheap valvetrain's from Japan sound buttery smooth compared to most domestic four bangers.
 

evident

Lifer
Apr 5, 2005
12,107
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126
Originally posted by: VinylxScratches
Originally posted by: Black88GTA
Originally posted by: Gibson486
You make what people want. It is the reason why Toyota sells so many cars. Why change it if the formula works? It's the reason why the Accord is heading in that direction. Besides, I think lots of the "boring Toyota" comments are over done. Yes, the corolla is a boring car, but it does not handle badly at all. Infact, it is pretty competent. It just has steering that is assisted a little too much (and it has an engine that can't move through Paris Hilton). The 2010 Camry's handling is equally good and it does not suffer as badly from the numb steering (it's actually not as numb as previous Camrys and it has a fantastic engine).

I drove my coworker's 07 Corolla a couple times. And yes, it handles terribly. There is absolutely no reason why such a lightweight car should roll so badly in turns at even low speeds. The engine is loud, buzzy and weak. Acceleration is abysmal. The interior is bland, boring, and has cheap-feeling materials. The seats are uncomfortable. The stereo sucks. The exterior is hideous. I honestly cannot think of one thing that I liked about it. A truly awful car, IMO. People buy them because they are super cheap, fuel efficient, and have a reputation for reliability. Although my coworker's car died completely (with 15k miles on it) when the ECU decided to suicide on the expressway for no apparent reason. But of course, it must have been a fluke, because after all, it's a Toyota. :roll:

Funny, that's how my experience was with a 07 Ford Focus :p

not to fuel the fire, but , also my experience with the cobalt and caliber. i think at the bottom end of the segment alot of the auto makers (including toyota now) cut as many corners as possible thinking that even though it sells in high volumes people wont notice some of the shitty stuff that's used, etc and can make a better profit margin on vehicles they normally dont have a high profit margin on... but i've sat in a recent entry level camry and corolla and am not a fan at all. seems like it's marginally better or same as the materials in my 1996 camry, but i can say the same about those other econoboxes i drove in too.
 
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