Could Blackberry have survived by...going low end?

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desura

Diamond Member
Mar 22, 2013
4,627
129
101
I agree with everyone else who's said going low end wouldn't work for Blackberry.

Their best shot may have been going Android early and selling their services to everyone.

Well, they fundamentally are about push email, which is like halfway between a dumbphone and a smartphone, right? Like, more than SMS, but not near the full-fledged experience of a smartphone.

So like, it would have made sense to make a flagship smartphone. Yeah, make it Android based but heavily modified.

But also make a line of discount blackberries for the remaining dumbphone market out there. And make it super simple for stupid people to put their yahoo email accounts onto it, then work out like a cheap email program with the carriers like $10/mo for email.

Eh, it could have worked, and would at least have been a good way of keeping the old system in use.
 

silverpig

Lifer
Jul 29, 2001
27,703
12
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Like what?

I've personally never understood the affection for Blackberry, as a non-corporate customer.

1. Secure communications. All email/BBMs/messages/etc flow through BB servers and everything is encrypted. If the messages flow entirely through the BB ecosystem, it's all encrypted end-to-end.

2. A true mobile cloud OS. Integrate with Box to provide ~128 GB of storage, with ~32GB on the phone. The online storage keeps a backup of your device, and any extra media you may want to access. An algorithm decides what sits on the device and what sits in the cloud (your top music is on the device, pictures you haven't looked at in a while on the cloud). Everything is backed up to your local PC, and transfers happen via wifi. No more "store to device or sd card?" bs. Need to restore your phone? The backup is stored in the cloud for you automatically.

3. Family MDM. Dad registers his credit card and sets up his, mom's, and kids' phones. He can set permissions so they kids each get $10/mo of music or apps purchases, and can be notified when they do so he can approve/reject them. Think consumer level BES, done in the cloud via a web interface. Dad buys angry birds, whole family has access to it without having to re-buy, and without needing dad's password. Mom can set everyone's calendars up with family b-days and contacts etc. Parents can limit text messages or data over 4G to plan limits etc.


Basically, think of the family as a small company and build solutions for that. They'll be selling 4 phones at a time, and will have service revenue every month afterwards. That's just a few ideas.

Google won't compete because they want your stuff to be free, and don't want fully encrypted (even to them) messaging or else they won't be able to display ads.

Apple's cloud offering is lacking, and BB's MDM is top notch.

Despite BB's brand image problems (in the US), they are still known for secure communications, and that is a strength they can build on.
 

kasakka

Senior member
Mar 16, 2013
334
1
81
While nobody owned a Blackberry here in Finland, I imagine if BB had gone for midrange phones (with the BB10 OS) for the corporate market they could've had success. Beancounters would rejoice if they could cut phone budget of a large corporation in half. Over here it seems many companies adopted the Nokia Lumia 800 as the phone to use, though part of that was probably blind patriotism and part that they were a bit cheaper than the competition.
 

Joe1987

Senior member
Jul 20, 2013
482
0
0
No, going low end wouldn't have worked, they were focused on enterprise, and that consumers adopted smartphones was just a lucky coincidence.

They were equal to the Windows CE stuff of the time, and the public hadn't bought into touch screen keyboards on phones with resistive screens, they sucked, essentially they were useless unless you were desperate to send a message or compose something on your phone. BB keyboards were a godsend.

But when the capacitive screened iPhone showed up and made it so much easier to use an on screen keyboard, BB should have paid attention to the technology.

Also, the original iPhone was dirt simple, doing something with a BB was tortuous once you used an on screen GUI on a capacitive screened phone.

BB also didn't negotiate with carriers, I remember the Storm had WiFi functionality removed because of Verizon's demand, Verizon was afraid people would use WiFi instead of their expensive data plans/charges. Had the Storm been just a little better and had WiFi, I think it would have sold much better, and allowed BB to focus on capacitive screened phones because of higher sales volumes and profits.

Then the hubris and BS set in, as a market leader, they lacked the imagination and foresight to retain that position.

I really wanted to like BB phones, as mentioned they had good battery life, and they were actually functional, and you could do stuff with them. Apple had the reputation of being a wealthy person's toy, I remember most comments about iPhones were: "I saw a guy with an iPhone today, what a douche." That attitude continues even today, but mostly it's with tech savvy users now who enjoy tweaking their pocket computers. There are some amazing threads on XDA with things like Note 2's with Zero Lemon batteries, modded Otterbox cases to fit and massive modded CF cards tucked in there.

I really enjoy my Note 2, I have a FS BT Logitech kb, a BT MS travel mouse, and a Monoprice cradle that's MHL compatible, turning it into a flipping PC. (protip, Apple stuff doesn't support a mouse), combine that with WiFi printing and it can meet the needs of the bulk of consumers.

That kind of stuff hasn't caught on yet, but it will.

BB is essentially dead, and I'm actually sad, I didn't hate BB, but it's become a symbol of what can happen if a corporation lacks vision and it's leadership can't understand the marketplace.
 

poofyhairguy

Lifer
Nov 20, 2005
14,612
318
126
What about this statement:

Blackberry died in two days- the day of the Storm's underwhelming release, and day after that release day when BB executives were too arrogant to throw it all out and start over right then and there.
 

Joe1987

Senior member
Jul 20, 2013
482
0
0
What about this statement:

Blackberry died in two days- the day of the Storm's underwhelming release, and day after that release day when BB executives were too arrogant to throw it all out and start over right then and there.

That's fair. They should have evaluated the return rate of the Storm and realized they'd gone horribly wrong somewhere.

http://bgr.com/2008/12/18/verizon-blackberry-storm-return-rate/

Looks like Verizon again torpedo'd BB by lying.
 

Rottie

Diamond Member
Feb 10, 2002
4,795
2
81
After buyout by other company, they will kill BlackBerry real fast.
 

desura

Diamond Member
Mar 22, 2013
4,627
129
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Has anyone used the z10?

Watching the video review...I actually like it quite a bit. Most innovative part looks like the predictive text where like the word that the software guesses appears over the next key in the sequence.

So like...if you type "ca" then over "p" will be "cap" and over "n" will be "can" and you like flick up to choose that word.

Pretty innovative feature. Otherwise...looked competent. Like, it has a fluid web browser and a bunch of tiles for programs.
 

Joe1987

Senior member
Jul 20, 2013
482
0
0
Has anyone used the z10?

Watching the video review...I actually like it quite a bit. Most innovative part looks like the predictive text where like the word that the software guesses appears over the next key in the sequence.

So like...if you type "ca" then over "p" will be "cap" and over "n" will be "can" and you like flick up to choose that word.

Pretty innovative feature. Otherwise...looked competent. Like, it has a fluid web browser and a bunch of tiles for programs.

They just took a near billion dollar write off from unsold Z10's

http://techcrunch.com/2013/09/27/bl...-revenue-and-a-965m-loss-in-q2-2014-earnings/
 
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notposting

Diamond Member
Jul 22, 2005
3,498
33
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Seems like their problem was building low-end phones and selling at high-end prices.
 

jpiniero

Lifer
Oct 1, 2010
16,683
7,164
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Well, MS has gained share by going cheap. I think it would have worked, but they would also had to slash the BES costs too, since I also think companies left RIMM because of BES's costs.
 

BladeVenom

Lifer
Jun 2, 2005
13,365
16
0
Well, MS has gained share by going cheap. I think it would have worked, but they would also had to slash the BES costs too, since I also think companies left RIMM because of BES's costs.

Nokia has lost billions since they switched to Windows. Now they are selling off their phone unit. That despite MS giving them a billion a year. Blackberry can't afford to throw away as much money as MS can. MS had 5% market share and Nokia had 22% of the smartphone market share when they signed their deal, now together they have 4% market share.
 
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