My family (read: cheap Chinese family 😉 ) went to Sams Club a few years ago, but for the last 2-3 years, we've been consistent CostCo goers, since the quality of the warehouse is better, and to us they have a better selection of everything. I don't know, around here, the Sams Club image has gone down. We only go occasionally since they're both just as close (we have like 4 total Sams+CC's around us within a 10 mile range), and because we have a free Sams Club membership (aunt/uncle's restaurant account or something)