just got reply from asus for this problem and they just say that......
Dear Sir, The performance of new sandy bridge CPU is very high. It will produce huge heat while booting the system . So you find the CPU got high temperature in BIOS. And these CPU also equipped with the feature of energy conservation, such EIST (Enhanced Intel SpeedStep® Technology) But these kind of feature will effect only under os.When the feature is working, the CPU temperature down with the CPU performance down, So you have found the CPU temperature decreases under OS.
This phenomena is normal.
Tell them they are full of crap. 80 degree right after post is not normal. I use SB 2600k with a weak fan on H50 and bios reads 40 degree while the pump is running at 60% (that is why I go into bios to set it up to 100%), while older gen CPU doesn't break 35. Granted there are still things I can do to fix the temp, 80 degree is not normal.
Having said that, I got my temp right after installation, but after window 7 installation, plus my Tjunction reading is at 40 post window boot and my room temp is 30 degree.
Let me ask you a few questions:
What is your Room temp?
What thermal pasting did you use?
What heatsink do you use?
Does it cause auto shut down due to overheat?
Did you tried to stress the system with programs like prime95? If you haven't because you don't feel save, just state it, I understand.
Did you purchase your CPU online? Say if you brought it through TigerDirect, You should be able to bring it to the local TigerDirect store for diagnostic.
Have you tried programs like "Real Temp" to check TCase temp in windows?
How did you apply? describe the amount and method used.
Sorry for the long list, but with those information more people will jump in and share their expertises on this.