Not all cooling towers look like that
they are every where from cool stores, metal foundrys to large buildings for air conditioners
many styles and types
Evaporitive condensers are another form of a fancy cooling tower
cool the water and send to a heat exchanger or direct cooling
or cool a tubenest/bundle with water
water evaporates and removes heat
hot water is passed over a large surface (usualy via a medium) and is cooled with air flow
its takes as much energy to evaporate the water as it does to heat it to the point of evaporation
the down side is as you heat and evaporate the water the solids are left behind, which increase overtime leading to scaling on hot surafaces which inturns insulates the material you are trying to cool
to over come this you need to bleed water from the system and make it up with fresh water and/or apply anti scaling chemicals
another down side is warm water likes to grow bugs thats cause fouling and or disease
Not only can water corrode a system some of the bugs like to munch on your metals aswell