I have a Radeon x800xl made by Connect 3d that I got from Monarch for $249. It's a good card, and I've had zero problems with it. The cooling on it's okay, haven't really tried to overclock much (not that an 800xl usually has much headroom anyway). I remember someone in the forums once mention that they were the "Sapphire of Europe." Not sure how true that analogy is, but a visit to their website definitely shows that Europe is their focus. I don't know what kind of impact that'd have on their service and support, but I've not had to deal with any problems.