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Moderator<br>Console Gaming
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CALL OF DUTY 4: MODERN WARFARE VARIETY MAP PACK SETS XBOX LIVE MARKETPLACE RECORD
Surpasses One Million Paid Downloads in First Nine Days
Santa Monica, CA ? April 17, 2008 -- Activision, Inc. (Nasdaq: ATVI) announced today that the Call of Duty 4®: Modern Warfare? Variety Map Pack, developed by Infinity Ward, has set a new record for the number of paid downloads on Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft, surpassing one million downloads in the first nine days since its release. Additionally, Xbox LIVE members played more than 30 million sessions and logged more than 30 million hours of gameplay. Available exclusively for download via Xbox LIVE online entertainment network now through April 24, the Call of Duty 4: Modern Warfare Variety Map Pack expands the experience of Call of Duty 4: Modern Warfare, the worldwide best-selling game in units of 2007, according to The NPD Group, Chart Track and The GFK Group. Since its release, Call of Duty 4: Modern Warfare has sold in excess of nine million units worldwide.
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The momentum will continue this weekend as Microsoft Corporation (MSFT) has teamed with Activision, Inc., (Nasdaq: ATVI) and Infinity Ward to launch its newest online offensive: Call of Duty® 4: Modern Warfare? LIVE Fire Weekend 2008, a 72-hour play and win sweepstakes full of games and prizes beginning on Friday, April 18 at 12:01 a.m. EDT through Sunday, April 20 at 11:59 p.m. EDT. Hourly prizes will be awarded throughout the weekend, including Call of Duty 4: Modern Warfare shirts, Infinity Ward autographed posters and Xbox LIVE point cards. One Grand Prize winner also will receive an Infinity Ward autographed Xbox 360 Elite console and a Limited Edition Call of Duty 4: Modern Warfare faceplate, among other items. Players can register now through April 17, 2008 at 11:59 p.m. EDT at www.xbox.com/livefire/.