When I started attending college back in 2003 on campus, the facilities were pretty barren. Worn wooden desks, creaky wooden floors, chalk boards, and lots of photocopied handouts for course material. To me it FELT like college because it FELT like the key was the content, not the material environment.
Now though, same university 11 years later has custom tile work with university logos in most restrooms, automated sinks, hand dryers, toilets, high end designed classrooms and meeting rooms chock full of expensive, if not underutilized technology (I work in IT, the average person still can't hook up a projector to a VGA port). Not to mention there seem to be about 10 times more administrators and offices than there used to be as well. I remember you just about had to see the one little old lady for everything, now there's nine additional "professionals" in her place that tell you to take your massive packet of paperwork to five other offices just to enroll in the one damn class.
I can go on, but clearly the money isn't adding to the quality of the education, it appears to be going to obscene infrastructure and administrative overhead because they CAN, not because they MUST. Don't get me started on athletics at the university level. As I understand it though, the university I'm talking about split their athletics off into a separate business unit that largely fund themselves...or so they say.
PS - BTW, my kids have already been told that unless they get a full-ride scholarship or some other substantial grants that pays the large majority of their college bill, they'll be attending community college for at least their 2-year degree.
PPS - The US Army paid for my entire degree and then some. Considering my master's degree only because I still have some GI Bill left over.