Chumbawamba?s approach to supplying music for advertising also departs from the standard rock n? roll approach. Whenever they are offered music placement in commercials, the band contact anti-capitalist groups in the country where the ads will be screened and ask them if they will accept the proceeds, if the group says, ?Yes,? the band accept the ad. ?It seemed madness to turn down hundreds of thousands of dollars when groups are struggling to raise hundreds,? said Bruce. Pontiac is presently using ?Pass It Along? from WYSIWYG in an ad campaign in the US. Because of Chumbawamba songs, Ford and Renault have financed anti-capitalist groups in South Africa, Italy, Brazil and India. General Electric recently offered Chumbawamba $750,000 to use the mega-hit ?Tubthumping? on an ad for an x-ray machine, but the band refused that particular opportunity on the basis that General Electric manufactures engines for military planes. As Dunstan Bruce put it: ?We have to deal with each one of these ads as they come along, but we simply couldn?t find a reason big enough to excuse the fact that GE?s engines were flying over Afghanistan dropping bombs and incinerating civilians.?
