Shame to everyone who said the chipset is not important!!!
You are forgetting that the chipset is what runs the whole computer!! Of course it is important, and it extends much further than just features!
The chipset is typically split into two dies, the northbridge and the southbridge. The northbridge functions as an intermidiary between the processor and the memory, and the PCI/AGP busses.
The southbridge connects to the northbridge, and handles all the peripheral controllers (CD-rom HD etc)
Now thankfully there arent that many chipsets to choose from (for the A64 there is the nForce 3, the K8T800 and the updated PCI-E K8T890 and the nForce 4s)
For all the nVidia solutions, they use a one chip solution, meaning all the funtions of north and south in one, hence electrons don't have to travel as far, which equates to more speed. Also, the A64s have the memory controllers on-die rather than part of the chipset so the chipsets can be less intricate.
The chipset is the intermidiary between EVERYTHING....CPU, Memory, PCI, AGP, HDs, Floppy, Optical media, you name it.
For features, that is more dependant upon the Manufaturer. A chipset may support 16 USB 2.0 ports, but the manufuctuer (say Gigabyte) only chooses you use 8 of the 16 available.
Also, manufacturer's can rig stuff in, for instance an extra SATA controller on top of the K8T800's 2, they can add another 2 with a seperate controller, giving an overall total of 4....
Do not take chipsets lightly, b/c they are what defines the limits of your system.....you can get the best videocard and processor out there, but if your chipset is ineffcient and slow, your dead in the water.
If you wanted a explanation of chipsets, this should be of use.....if you are hunting for the best chipsets for a specific proc, check out reviews at such places as HardOCP.