- Aug 10, 2001
- 10,420
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I'm not sure why I'm so excited. I don't even drink. 
Brewer Hopes to Give Liquor More Bite
<< SEOUL (Reuters) - A South Korean brewer has come up with an alternative way for people to enjoy their favorite tipple -- ''chewable liquor.''
Kooksoondang Brewery Co. said Friday it had developed a gelatin form of its popular Paeksaejoo rice wine, a mild version of South Korea's fiery soju liquor.
''We were looking for new ways to consume traditional liquor,'' a company spokesman told Reuters.
''But so far, we don't have concrete plans to market the product and consumer surveys are under study,'' he said.
South Korea and Japan are co-hosting this year's soccer World Cup in May. The company said it planned to take a decision on the new product before the end of January. >>
Brewer Hopes to Give Liquor More Bite
<< SEOUL (Reuters) - A South Korean brewer has come up with an alternative way for people to enjoy their favorite tipple -- ''chewable liquor.''
Kooksoondang Brewery Co. said Friday it had developed a gelatin form of its popular Paeksaejoo rice wine, a mild version of South Korea's fiery soju liquor.
''We were looking for new ways to consume traditional liquor,'' a company spokesman told Reuters.
''But so far, we don't have concrete plans to market the product and consumer surveys are under study,'' he said.
South Korea and Japan are co-hosting this year's soccer World Cup in May. The company said it planned to take a decision on the new product before the end of January. >>
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