I'm still reading the article, but where can I find the original article?
edit: definitely a good read and I placed an order for the book. Hope it comes through. They said upto 30 days, and I ordered it to England.
I think, this rule doesn't only apply to CEOs, but also their kids, and definitely almost anyone that you see around. I think I could say a similar thing about treating people on the internet.
Since on the internet, you are pretty much anonymous, you can make much more agressive statements, and those statements can sometimes hurt people. If you care to have some kind of expletives in your messages, especially on a public forum, and not a private chat, it shows what kind of character you have: you don't care about anybody, and only care about yourself.
I can't wait to receive this book and see what kind of things he has in it.